Digital Marketing Specialist

Job Title: Digital Marketing Specialist (1+ year exp. | 50K - 80K)
Job Type: Full-Time
Location: Lahore
Salary: 50K to 80K + 3% commission on each sale

About the Role:We are looking for a Digital Marketing Specialist focused on lead generation through cold email, newsletters, and LinkedIn engagement. The ideal candidate knows how to combine strategy with execution to deliver a consistent flow of qualified leads for the sales team, and earn extra income through sales commissions.

Key Responsibilities:

• Drive lead generation campaigns through targeted cold email outreach using tools like Instantly, Smartlead, Lemlist, or Apollo.
• Create and manage newsletters to nurture leads and maintain engagement with prospects.
• Build, grow, and engage audiences on LinkedIn through B2B-focused posts, outreach, and networking.
• Research, segment, and validate prospect lists for high-quality targeting.
• Collaborate with sales to ensure a steady pipeline of qualified leads.
• Track and report KPIs: open rates, reply rates, meetings booked, and conversions.

Requirements:

• 1+ year experience in digital marketing / lead generation.
• Hands-on knowledge of cold email tools (Instantly, Smartlead, Lemlist, Apollo, etc.).
• Strong grasp of email marketing platforms (Mailchimp, HubSpot, ActiveCampaign).
• Proven ability to generate B2B leads through LinkedIn engagement.
• Excellent copywriting skills for cold emails, newsletters, and social content.
• Analytical mindset with ability to measure, test, and optimize campaigns.

Compensation & Benefits:

• Base salary: 50K–80K (depending on experience).
• 3% commission on each closed sale from your generated leads.
• Opportunity to work on high-impact B2B campaigns.
• Growth path into senior marketing & sales leadership roles.

Nice to Have:

• Experience with CRM systems (HubSpot, Pipedrive, Salesforce).
• Familiarity with marketing automation workflows.
• Understanding of B2B SaaS or service-based sales cycles.

What We Offer:

• Competitive salary and incentives.
• Professional growth and skill development opportunities.
• Exposure to international markets and campaigns.
• A creative, collaborative, and supportive work environment.

Job Type: Full-time

Pay: Rs50,000.00 - Rs80,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• Digital Marketing: 1 year (Required)

Language:

• English (Required)

Work Location: In person