Digital Marketing Specialist

About the Role

We are looking for a dynamic and creative Digital Marketing Specialist with strong expertise in web design. This role combines digital marketing strategy and hands-on implementation with the ability to design and manage visually appealing, user-friendly websites that align with our brand and business objectives.

Key Responsibilities

Digital Marketing:

• Plan, execute, and manage digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Develop and manage content for social media, email marketing, blogs, and other digital channels.
• Conduct SEO/SEM, keyword research, and optimize website content for search engines.
• Track, analyze, and report on campaign performance using analytics tools to improve ROI.
• Manage online reputation and coordinate digital PR activities.

Web Design & Development:

• Design and maintain company websites, ensuring responsive, visually appealing, and user-friendly layouts.
• Update and optimize website content, graphics, and multimedia elements to support campaigns.
• Collaborate with internal teams to ensure websites align with marketing objectives.
• Troubleshoot and fix website performance or design issues.
• Work with third-party developers or platforms when needed to enhance site functionality.

Branding & Creative:

• Create marketing visuals, graphics, and layouts for campaigns, advertisements, and landing pages.
• Maintain brand consistency across all online platforms.

Requirements & Skills:

• Bachelor’s degree in Marketing, Communications, Web Design, or a related field.
• Proven experience in digital marketing campaigns (minimum 2–3 years).
• Proficiency in SEO, Google Analytics, Google Ads, and social media platforms.
• Hands-on experience with web design tools (WordPress, Wix, Webflow, Adobe XD, Figma, Photoshop, Canva, etc.).
• Strong understanding of HTML/CSS (basic knowledge preferred).
• Excellent communication, analytical, and multitasking skills.
• Creativity with a strong eye for design and detail.

Preferred Skills (Added Advantage):

• Experience in e-commerce marketing and website management.
• Knowledge of marketing automation tools (Mailchimp, HubSpot, etc.).
• Basic video editing skills for digital campaigns.

Job Type: Full-time

Pay: ₹12,293.55 - ₹47,006.28 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person