Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: F11-Markaz (Onsite)

Summary:

We are seeking a Digital Marketing Specialist with proven experience in B2B and B2C campaigns, eCommerce growth, and Meta Ads optimization. The ideal candidate is data-driven, creative, and has hands-on expertise in managing digital advertising campaigns that drive conversions and ROI across multiple channels.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Meta (Facebook, Instagram), Google Ads, and other relevant platforms.
• Develop and implement B2B and B2C marketing strategies tailored to different audience segments.
• Manage and grow eCommerce sales funnels, optimizing product listings, landing pages, and ad creatives for maximum conversions.
• Conduct keyword research, competitor analysis, and audience targeting to refine marketing performance.
• Monitor daily campaign performance, analyze data, and prepare actionable reports on ROI, CTR, CPA, and conversion rates.
• Manage remarketing and retargeting campaigns to enhance customer retention and repeat sales.
• Collaborate with design, sales, and content teams to align marketing messages and campaigns.
• A/B test ad creatives, placements, and audience segments to improve performance metrics.
• Stay up-to-date with digital marketing trends, platform algorithm changes, and emerging tools.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of hands-on experience in digital marketing with a strong focus on Meta Ads (Facebook/Instagram).
• Proven success managing eCommerce campaigns and achieving measurable sales growth.
• Strong understanding of B2B and B2C marketing strategies, funnels, and customer journeys.
• Experience with Google Ads, Google Analytics, Meta Business Suite, and Pixel tracking.
• Proficiency in marketing automation tools and CRM platforms (e.g., HubSpot, Klaviyo, or similar).
• Excellent analytical, communication, and project management skills.
• Creative mindset with an eye for design and copy that converts.

Job Type: Full-time

Pay: Rs60,000.00 - Rs80,000.00 per month

Work Location: In person