Digital Marketing Specialist

Key Responsibilities:

• Plan, execute, and optimize high-performing Meta ad campaigns (Facebook, Instagram) focused on lead generation.
• Develop and implement comprehensive digital marketing strategies across Meta, Google Ads, LinkedIn, and other relevant platforms.
• Align campaign objectives with business development goals to drive measurable growth and revenue.
• Analyze campaign performance and continuously improve ROI through data-driven insights and A/B testing.
• Manage SEO/SEM strategies, email marketing, and content planning to support overall campaign objectives.
• Collaborate closely with the Business Development team to refine targeting and improve lead conversion.
• Provide detailed performance reports with actionable insights and recommendations.
• Stay current with the latest trends, tools, and best practices in digital marketing and advertising.

Requirements:

• 2+ years of proven experience in digital marketing, with a strong focus on Meta ads and lead generation.
• Proficiency with Meta Ads Manager, Google Ads, Google Analytics, and CRM platforms.
• Solid understanding of performance marketing, marketing funnels, and customer acquisition strategies.
• Strong analytical and reporting skills.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Bachelor’s degree in Marketing, Business, or a related field.

Preferred Qualifications:

• Experience in B2B marketing or working with a business development team.
• Certification in Meta Blueprint, Google Ads, or other relevant platforms.
• Familiarity with marketing automation tools like HubSpot, Mailchimp, or similar.

What We Offer:

• Competitive salary and incentive structure
• Opportunity to play a key role in the company’s growth strategy
• A collaborative, growth-oriented environment
• Access to modern marketing tools and learning resources

How to Apply:

If you're passionate about digital marketing and ready to make a measurable impact, we want to hear from you!
Send your resume and portfolio to 03217554413 or apply through our website at https://pms.net.pk/

Job Type: Full-time

Work Location: In person