Digital Marketing Specialist

As a leading family-owned company in the field of air and environmental technology, Scheuch North America is passionate about clean air for future generations. We offer a wide range of opportunities in an international, forward-looking industry for anyone who shares our passion for environmental protection and technology. Scheuch is headquartered in Austria, and we’ve been engineering innovative air and environmental technology for industrial applications for more than 50 years. Whether the solutions involve the extraction, dedusting, conveying, flue gas purification or plant manufacturing, Scheuch is a leading expert in a variety of industries offering its customers application-specific, high-quality solutions to their air and environmental technology issues. We work for a future that is worthwhile. Not only for the environment, but also for you.

Role Summary

The Digital Marketing Specialist will develop and execute digital marketing and communication strategies across Scheuch North America customer facing digital channels, including but not limited to external websites, social media and email and database marketing campaigns. This position will drive innovative digital strategies through development and distribution of engaging multimedia content and will be an integral part of standing up our marketing campaigns through the interaction of Salesforce and Hubspot tools. All activities will be performed in support of the strategy, vision and values of Scheuch Group. This role can lead to a fast and expanded role.

Key Role Responsibilities

• Executes Scheuch and its family of brands’ digital marketing strategy in support of company KSI’s.
• Supports management of online presence for the Scheuch family of brands through all social and digital media channels.
• Collaborates with business partners to develop accurate, timely and compelling multimedia content on all of Scheuch and its family of brands’ digital channels.
• Supports digital distribution of Scheuch and its family of brands’ content.
• Supports measurement and reporting of digital marketing activities, assessing against goals (ROI and KPIs); makes data-driven digital marketing recommendations for optimization.
• Adheres to brand guidelines and standard governance related to all digital content and activities.
• Identifies and implements industry best practices, keeping an eye on emerging technologies and trends to make recommendations and support core business strategies.
• Acts as a subject matter expert for the creation of multimedia content in line with Scheuch and its family of brands’ digital strategy.
• Contributes to marketing and communications effectiveness by identifying short-term and long-range issues that must be addressed within the digital space.
• Maintains and upgrades technical skills and capabilities regarding the application of new technologies and software.
• Provides ongoing review and competitive analysis of digital marketing activities across the industry.
• Provides regular updates on company’s digital activities and performance, including website analytics and campaign tracking.
• Makes decisions on non-routine matters, provides recommendations to supervisor, and refers all exceptions to supervisor.

In addition, this position will be responsible for the following:

• Partners to develop and implement Scheuch’s digital marketing strategy in support of company KSI’s.
• Partners in the development and distribution of multimedia content related to Scheuch and its family of brands on all digital channels.
• Executes all national, regional and vertical strategies across digital media, including email marketing and programmatic advertising.
• Designs and implements user journeys according to defined personas.
• Partners and advises on website taxonomy and metadata modeling.
• Partners to create SEO/SEM strategies for Scheuch core marketing and strategic vertical businesses.
• Advises internal clients on digital best practices and recommendations for site and campaign optimization.

Knowledge, Skills & Abilities

• Ability to perform work accurately and completely, and in a timely manner
• Advanced communication skills, verbal and written
• Ability to work on several projects at a time and to easily shift gears, listen and adapt to changing needs
• Strong project management skills with the ability to manage tasks and due dates accordingly and to work collaboratively with teammates on projects
• Advanced presentation skills
• Intermediate proficiency in MS Office
• Proficiency in creative suite applications
• Proficiency in core CMS competencies (WordPress preferred)
• Proficiency in Omnichannel marketing
• Advanced proficiency in Google Analytics
• Knowledge of Google Search Console, Google Ad Words, and Google Tag Manager
• Proficiency in lead management, marketing automation and CRM (Salesforce)
• Proficiency in multimedia content creation, including basic graphic design, photography and video
• Ability to demonstrate a proactive, customer-first approach in complex stakeholder environments
• Strong creative problem-solving skills
• Ability to build relationships and collaborate within a team, internally and externally

Education

• Bachelor’s degree in digital marketing, communications or related field (Required)
• In lieu of the above requirements, equivalent relevant experience will be considered.

Experience

• 2+ years digital marketing communications experience (Required)
• 1+ years website management experience (Preferred)
• 1+ years multimedia content creation (Preferred)

Working Environment

• Must be able to lift up to 25 pounds
• Normal office environment
• Frequent activity: Sitting, Viewing Computer Screen
• Occasional activity: Standing, Walking, Bending, Climbing, Reaching above Shoulder, Pushing, Pulling
• Occasional travel to our offices in Indiana and corporate marketing meetings annually in Austria.

Our Offer

We’re a collaborative group, getting things done together and enjoy working with each other. Fit is important to us. We’re a group of down to earth people who roll up our sleeves to get the job done; whoever comes to join us should have that same mindset, a sense of humor, a strong work ethic and a ton of self-motivation and energy.

We offer a competitive compensation package, great benefits, casual work environment and the opportunity to progress with us. If you’re interested in learning more, we’d like to hear from you. Hit the apply button, send along your resume, and let us know why you think you’re the one for us in your cover letter. We’re looking forward to hearing from you.

No agencies please.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Digital marketing: 2 years (Preferred)

Work Location: In person