Digital Marketing Specialist

As a Digital Marketing Specialist, you ll support the Digital Marketing Manager in elevating LINKVIVA s digital presence and driving engagement across our events. You ll take ownership of campaign execution, website optimization, email marketing, analytics led insights, and seamless cross team delivery.

What You ll Do

• Campaign Execution: Build, monitor, optimize and A/B test paid campaigns across Google, Meta, LinkedIn, Snapchat and TikTok.
• Website & UX Management: Update event sites and landing pages with SEO and mobile optimization; coordinate any technical fixes or enhancements.
• Email Marketing: Plan and deploy segmented, automated email campaigns; track performance and refine strategy.
• Analytics & Reporting: Use digital analytics tools to monitor performance, identify issues/opportunities and recommend improvements.
• Tracking & Retargeting: Manage UTM tags, pixels, audience lists and retargeting activities to boost ROI.
• Asset Coordination: Collaborate with the creative and content teams to ensure digital assets are delivered on time and align with campaign needs.

Who You ll Work With

• Internal: You ll report to the Digital Marketing Manager and partner closely with the marketing, creative, PR and event operations teams.
• External: You ll liaise with digital agencies, media platform partners, and vendors to execute campaigns and enhancements.