Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Greater Noida West |

Job Type: Full-Time
Experience Required: 1–5 years

Role Overview:

We are seeking a results-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:Digital Strategy & Execution

• Plan and execute digital marketing campaigns including SEO/SEM, email marketing, social media, display advertising, and content marketing.
• Develop and manage paid campaigns on platforms like Google Ads, Facebook/Instagram Ads, LinkedIn, and YouTube.
• Optimize landing pages and user funnels to drive conversions.

Content & Social Media

• Create engaging content strategies aligned with brand goals.
• Manage and grow the company’s presence across social media channels (LinkedIn, Facebook, Instagram, Twitter, YouTube).
• Coordinate with designers and content creators to produce high-quality assets.

SEO & Website Management

• Perform ongoing keyword research and SEO performance analysis.
• Optimize website and content to improve organic rankings.
• Collaborate with web developers to ensure SEO best practices are properly implemented.

Analytics & Reporting

• Monitor and analyze performance metrics across all digital channels.
• Prepare detailed reports on ROI, KPIs, click-through rates, lead generation, and campaign effectiveness.
• Use tools such as Google Analytics, Search Console, and CRM platforms.

Email & Automation

• Create email marketing campaigns and newsletters.
• Use marketing automation tools to nurture leads and drive engagement.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• Proven experience as a Digital Marketing Specialist or similar role.
• Hands-on experience with Google Ads, Facebook Ads Manager, HubSpot, Mailchimp, or similar tools.
• Strong understanding of SEO tools such as SEMrush, Ahrefs, Moz, or Google Analytics.
• Experience with content management systems (e.g., WordPress).
• Knowledge of HTML/CSS is an added advantage.
• Strong analytical mindset with data-driven decision-making skills.
• Excellent communication, creativity, and project management abilities.

Key Competencies:

• Result-oriented mindset
• Strong creativity and innovation
• Ability to stay updated with the latest digital marketing trends
• Team collaboration and stakeholder management

Preferred Certifications (optional):

• Google Ads Certification
• Facebook Blueprint Certification
• HubSpot Digital Marketing Certification

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person