Digital Marketing Specialist

Job description:

Job Overview:

As a Digital Marketing & SEO Specialist, you'll be responsible for developing and executing strategies that improve our online visibility, increase web traffic, and generate qualified leads. You will work across SEO, content creation, social media marketing, and email campaigns, with the support of our in-house team.

Key Responsibilities:

Search Engine Optimization (SEO):

Conduct keyword research and competitor analysis.

Optimize on-page elements including titles, meta descriptions, headers, and image alt text.

Monitor site performance using Google Search Console, Bing Webmaster Tools, and SEO software (e.g., SEMrush, Ahrefs).

Develop backlink strategies and improve domain authority.

Content Marketing:

Write and edit blog posts, landing pages, and social media captions with SEO best practices.

Collaborate with design and video teams to create multimedia content.

Stay current on industry trends to create relevant, engaging content.

Social Media & Email Campaigns:

Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter, YouTube).

Plan and schedule regular posts using content calendars.

Launch email campaigns using platforms like Mailchimp or HubSpot.

Track open rates, click-through rates, and conversions to improve future campaigns.

Website Optimization:

Collaborate with developers to ensure responsive, user-friendly, and SEO-optimized pages.

Implement minor updates using CMS tools such as WordPress or Shopify.

Perform regular website audits to identify areas of improvement.

Analytics & Reporting:

Track and report key performance metrics using Google Analytics and other tools.

Provide actionable insights to inform marketing strategy.

Requirements:

2+ years of experience in digital marketing and SEO.

Proficiency in SEO tools like SEMrush, Ahrefs, or Moz.

Strong writing and editing skills.

Experience with Google Analytics, Google Ads, and social media platforms.

Familiarity with HTML/CSS and CMS platforms like WordPress.

Ability to manage multiple projects and meet deadlines independently.

Preferred Skills (Not Required):

Experience with Shopify or other eCommerce platforms.

Paid media experience (Google Ads, Facebook Ads, LinkedIn Ads).

Application Instructions:

Send a detailed resume with highlights of previous projects and quantifiable results. Resumes without relevant project details will be rejected.

Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Paid time off
• Provident Fund
• Work from home

Experience:

• Digital marketing: 2 years (Required)

Language:

• English (Required)

Work Location: Remote