Digital Marketing Specialist

Job Summary:

We are seeking a highly motivated and results-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate has a passion for marketing, a strong grasp of current marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

• Develop and execute digital marketing campaigns across channels, including SEO, SEM, email, social media, and display advertising.
• Plan and manage paid search campaigns (Google Ads, Bing) and paid social (Facebook, LinkedIn, Instagram).
• Optimize website content, landing pages, and user funnels to improve conversion rates and engagement.
• Perform keyword research and implement SEO best practices.
• Track and analyze website traffic and campaign performance (using Google Analytics, HubSpot, etc.).
• Create and manage content calendars for social media and blogs.
• Collaborate with internal teams (design, content, sales) to create cohesive campaigns.
• Manage marketing automation and CRM tools for lead nurturing.
• Stay up-to-date with digital marketing trends, tools, and technologies.

Requirements:

• Prior experience in the medical billing or healthcare industry is highly preferred.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 4+ years of experience in digital marketing or a related role.
• Proven experience with Google Ads, Meta Ads, Google Analytics, SEO tools, and email marketing platforms.
• Experience with LinkedIn Ads, LinkedIn organic strategies, and audience engagement.
• Strong analytical skills and data-driven thinking.
• Excellent written and verbal communication skills.
• Creative thinker with a growth mindset

Preferred Qualifications:

• Google Ads and Analytics certifications.
• Experience in marketing for medical billing, RCM (revenue cycle management), or healthcare services.
• Experience with CRM tools

Job Type: Full-time

Pay: ₹400,000.00 - ₹800,000.00 per year

Work Location: In person