Digital Marketing Specialist

We are looking for a dynamic and result-driven Digital Marketing Manager who will also serve as a Trainer and Team Lead. The ideal candidate should be passionate about digital marketing, have strong leadership skills, and be capable of training students with real-world digital marketing practices while also managing a team to drive institute growth and student success.

Key Responsibilities:

Digital Marketing Strategy & Execution

• Plan, execute, and manage end-to-end digital marketing campaigns for TIPS-G Alwar (SEO, SEM, SMM, Email, Content & Influencer Marketing).
• Monitor performance and optimize campaigns across platforms like Google Ads, Facebook, Instagram, and YouTube.
• Handle lead generation strategies to boost student admissions.
• Maintain brand consistency across digital platforms.
• Analyze data and provide performance reports with actionable insights.

Training & Mentorship

• Train students in modules such as SEO, Social Media Marketing, Google Ads, Email Marketing, Content Marketing, Analytics, Canva, and more.
• Deliver engaging, hands-on classroom sessions with real-time projects and tools.
• Create lesson plans, assignments, and assessments based on industry needs.
• Support students with career guidance, internships, and live project involvement.

Team Leadership

• Lead, mentor, and supervise a small team of interns or junior marketers.
• Monitor performance, assign roles, and ensure team meets marketing and training objectives.
• Coordinate with the admissions, counseling, and academic departments for campaign alignment.

Required Skills & Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 1+ years of proven work experience in Digital Marketing (agency or in-house).
• Strong knowledge of tools like Google Analytics, Search Console, Meta Ads Manager, Canva, WordPress, etc.
• Excellent communication, public speaking, and people management skills.
• Ability to inspire students and lead a team effectively.
• Certifications in Google Ads, Facebook Blueprint, or HubSpot (preferred).

Why Join Us?

• Opportunity to impact lives by empowering rural youth with digital careers.
• Leadership role with growth opportunities.
• A positive, mission-driven work environment.
• Access to latest marketing tools and resources.

How to Apply:

Send your CV and portfolio to hrtipsg@gmail.com.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person