Digital Marketing Specialist

Job Summary:

We are looking for a talented and results-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate will have strong experience in social media management, SEO/SEM, content creation, and analytics.

Key Responsibilities:

• Develop and execute digital marketing campaigns across Google, Meta, LinkedIn, and other platforms.
• Plan and manage social media content calendars, posting schedules, and audience engagement.
• Create engaging content (posts, reels, videos, graphics) aligned with brand guidelines.
• Perform SEO optimization, keyword research, and improve website rankings.
• Manage Google Ads, social media ads, and remarketing campaigns to maximize ROI.
• Monitor and analyze performance metrics (traffic, leads, conversions).
• Optimize landing pages and user funnels for improved conversions.
• Collaborate with sales, design, and management teams to support overall marketing goals.
• Prepare monthly digital performance reports and analytics dashboards.
• Maintain brand consistency across all digital channels.
• Stay updated with the latest digital trends, tools, and best practices.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Media, Communications, or related field.
• 3–5 years of hands-on digital marketing experience.
• Proficient in Google Ads, Meta Ads Manager, Google Analytics, and SEO tools.
• Strong knowledge of social media platforms (Facebook, Instagram, TikTok, LinkedIn).
• Experience with email marketing platforms (Mailchimp, HubSpot, etc.).
• Basic graphic design/video editing skills (Canva, Adobe Suite preferred).
• Strong analytical skills with data-driven thinking.
• Excellent communication and content-writing skills.
• Ability to manage multiple projects and meet deadlines.

Preferred:

• GCC experience.
• Knowledge of Arabic (added advantage).
• Experience in lead generation campaigns.

Job Types: Full-time, Permanent