Digital Marketing Specialist

About TAK Devs

TAK Devs (Pvt.) Ltd. is a rapidly growing software development and AI consulting firm, delivering innovative solutions to clients across the US, EU, and the Middle East. We specialize in building AI-driven products and enterprise platforms designed to address real-world business challenges and create measurable value.

The ideal candidate will be responsible for developing and executing multi-channel digital marketing campaigns, managing social media presence, creating high-quality content, and supporting sales enablement with client-facing marketing materials. This role requires creativity, analytical skills, and experience in driving lead generation and brand awareness in the B2B SaaS space.

Key Responsibilities:

Digital Content Creation & Social Media Management:

• Create high-quality digital content, including posts, case studies, blogs, and carousels tailored for LinkedIn, Facebook, Instagram, X/Twitter, YouTube, and other platforms.
• Develop content strategies that align with business objectives, target audience needs, and lead generation goals.
• Manage multi-platform social media presence, focusing on LinkedIn as the primary channel for B2B engagement, while maintaining consistent branding across other platforms.
• Monitor social media trends, audience behavior, and competitor activity to ensure content remains engaging and relevant.

Collaboration & Marketing Materials:

• Coordinate closely with in-house designers to develop visuals, presentations, decks, and other creative assets that support digital campaigns.
• Support the sales and business development teams by preparing proposals, one-pagers, and client-facing collateral that effectively communicate the company’s value proposition.
• Ensure all marketing materials reflect the company’s branding and messaging standards.

Event Branding & Communications:

• Plan and execute branding, communications, and promotional activities for international tech events, conferences, and trade shows.
• Collaborate with cross-functional teams to develop event-related materials, presentations, and social media campaigns that drive awareness and engagement.

Analytics & Performance Tracking:

• Track and analyze performance metrics across all digital marketing channels, including social media reach, engagement, website traffic, inbound leads, and conversion rates.
• Use insights to optimize campaigns, improve engagement, and recommend new strategies for lead generation and brand visibility.
• Prepare regular performance reports for management to highlight progress and identify areas for improvement.

Digital Marketing Strategy & Optimization:

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, PPC, content marketing, email marketing, and paid social campaigns.
• Manage and optimize the company website, landing pages, and digital assets to ensure SEO best practices, user experience, and lead conversion optimization.
• Stay current with emerging digital marketing trends, technologies, and best practices relevant to B2B SaaS marketing.

Team Leadership:

• Lead, mentor, and collaborate with marketing team members to ensure projects are delivered on time and achieve intended objectives.
• Foster a culture of creativity, accountability, and continuous improvement within the marketing team.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 3-4 years of digital marketing experience, preferably in B2B SaaS or technology-driven companies.
• Certifications in digital marketing, SEO, or LinkedIn/Social Media Marketing are a plus.
• Candidates with English, IT/Computer Science, or Design degrees plus proven marketing skills are welcome.
• Proven expertise in content creation, social media management, and marketing analytics.
• Proficiency with marketing tools such as Google Analytics, HubSpot, SEMrush, LinkedIn Ads, and other marketing automation platforms.
• Strong project management, communication, and organizational skills.

Bonus Skills

• SEO basics, analytics, or paid ads.
• Exposure to international B2B tech/AI marketing

What We Offer:

• Competitive salary and benefits package.
• Bi-annual increments.
• Lunch + Snacks.
• EOBI Retirement Benefit
• Opportunities for professional growth and development.
• A dynamic and supportive work environment.
• Exposure to innovative projects and cutting-edge technologies.

Why Join Us?

• Be part of a global-facing tech consultancy at the forefront of software & AI.
• Direct impact — your work shapes how clients worldwide see us.
• Exposure to global events & communities.

Growth path: Digital Marketing Specialist →Senior Digital Marketing Specialist → Digital Marketing Manager.

If you’re passionate about tech, AI, and digital storytelling, we’d love to meet you. Apply via Indeed/LinkedIn or send your CV to hr@takdevs.com.

Job Type: Full-time

Ability to commute/relocate:

• Islamabad: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Digital Marketing: 2 years (Preferred)

Language:

• English Speaking & Writitng Fluency (Preferred)

Location:

• Islamabad (Preferred)

Work Location: In person