Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Dubai
Job Type: Full-time
Experience: 4–5+ Years

Job Summary

We are looking for an experienced Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts. The ideal candidate will have strong hands-on experience in SEO, PPC (Google Ads & Paid Campaigns), and performance-driven digital strategies that increase traffic, leads, and conversions.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels
• Execute and optimize SEO strategies (on-page, off-page, technical SEO)
• Plan, manage, and optimize PPC campaigns (Google Ads, Meta Ads, etc.)
• Conduct keyword research, competitor analysis, and performance tracking
• Monitor and analyze campaign performance using tools like Google Analytics, Search Console, and Ads Manager
• Optimize website content and landing pages for better rankings and conversions
• Manage marketing budgets and ensure strong ROI
• Stay up to date with the latest digital marketing trends and best practices
• Collaborate with content, design, and development teams

Required Skills & Qualifications

• 4–5+ years of proven experience in Digital Marketing
• Strong knowledge of SEO (On-page, Off-page, Technical)
• Hands-on experience with PPC / Paid Campaigns
• Proficiency with tools such as Google Analytics, Google Ads, Search Console, SEMrush/Ahrefs
• Experience in conversion optimization and performance reporting
• Strong analytical and problem-solving skills
• Excellent communication and time-management abilities

Preferred Qualifications

• Experience with social media marketing and email campaigns
• Knowledge of content marketing strategies
• Agency or in-house marketing experience

Benefits

• Competitive salary
• Performance-based incentives
• Growth and learning opportunities
• Friendly and collaborative work environment

Job Types: Full-time, Permanent

Pay: AED4,000.00 - AED5,000.00 per month