DIGITAL MARKETING SPECIALIST

Role Overview

We are looking for a results-driven Digital Marketing Specialist who can

independently manage and optimise performance marketing initiatives across

paid media, analytics, and SEO. This role requires strong ownership, attention to

detail, and the ability to consistently deliver measurable growth for brands.

Key Responsibilities

• Plan, execute, and optimise paid marketing campaigns across Google, Meta,

LinkedIn, and other relevant platforms, with a clear focus on conversions and

ROI.

• Set up and manage performance tracking using GA4, Google Tag Manager,

and Search Console to ensure accurate attribution and reporting.

• Monitor SEO performance, conduct keyword research, and work on ongoing

optimisation initiatives.

• Manage and optimise campaigns for Shopify-based websites, ensuring smooth

user journeys and reliable conversion tracking.

• Conduct structured A/B testing across ads and landing pages to improve

campaign performance.

• Prepare clear, insight-led performance reports highlighting outcomes, learnings,

and next actions rather than vanity metrics.

• Use AI-based tools to support ad creative and optimisation, applying judgement

and performance validation to all outputs.

Skills & Qualifications

• 3+ years of hands-on digital marketing experience, with a strong focus on

performance and growth.

• Proven experience with Google Ads, Meta Ads, GA4, and Google Tag

Manager.

• Working knowledge of SEO tools such as SEMrush or equivalent.
• Experience managing paid campaigns for Shopify-based businesses.
• Solid understanding of paid social advertising across Meta and at least one

emerging platform such as X or TikTok.

• Basic working knowledge of HTML and CSS sufficient to support tracking,

testing, and minor site adjustments.

Who You Are

• Performance-oriented, analytical, and comfortable working with data.
• Able to take ownership of campaigns and manage them end-to-end with

minimal supervision.

• Organised, proactive, and capable of managing multiple active campaigns at

once.

Additional Information

• Job Type: Full-time
• Location: Bengaluru
• Occasional after-hours monitoring may be required for live or high-impact

campaigns.

To Apply -
Cont: 97424 11550
irfannexora@gmail.com

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person