Digital Marketing Specialist

Job Title: Digital Marketing Specialist (Meta Ads & Content Creation)

Location: Gulberg 3, MMAlam Road, Lahore

Timings: 2:45pm to 12:15am

Job Overview

We are seeking a results-driven Digital Marketing Specialist with hands-on experience in running Meta (Facebook & Instagram) Ads and creating engaging social media content. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns while also developing high-quality posts that drive brand awareness, engagement, and conversions.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns on Meta (Facebook & Instagram)
• Monitor ad performance, optimize campaigns, and manage budgets to maximize ROI
• Conduct audience research and competitor analysis to improve campaign performance
• Create engaging social media posts (graphics, captions, reels, carousels, etc.)
• Develop and maintain a content calendar aligned with marketing goals
• Write compelling ad copy and post captions
• Analyze campaign data and prepare performance reports
• Stay updated with the latest digital marketing trends and Meta advertising best practices
• Collaborate with the design/sales team to align campaigns with business objectives

Requirements

• Proven experience managing Meta Ads campaigns
• Strong understanding of targeting, re-targeting, pixel setup, and A/B testing
• Experience in content creation for social media platforms
• Knowledge of ad analytics and reporting tools
• Basic graphic design skills (Canva, Adobe Suite, or similar tools preferred)
• Strong copy writing and communication skills
• Ability to work independently and meet deadlines

Preferred Qualifications

• 1–2 years of experience in digital marketing
• Experience with additional platforms (Google Ads, LinkedIn Ads, etc.) is a plus
• Basic knowledge of SEO and email marketing

You can also share your resume on Whatsapp 03010246789 with subject of digital marketing specialist.

#Digital_Marketing #Social_Media_Executive #SEO #Media #Content_Creator #MetaAds #Media_Campaign #Canva #AdobePhotoshop

Job Type: Full-time

Pay: Rs50,000.00 - Rs80,000.00 per month

Work Location: In person