Digital Marketing Specialist

Established in 2008, Geidea epitomizes customer focused empowerment and commercial success through continuous innovation. Geidea makes best in class digital payment solutions available for all by attracting and leveraging the best creative & entrepreneurial talent in the market.

Our solutions give any business the chance to get ahead and reach for more no matter their size or maturity. Our technology mirrors our people - Smart, Innovative & Forward Thinking: www.geidea.net

To maintain competitive advantage as we grow, we are currently looking for a new Digital Marketing Specialist:

Job purpose:

Moderate Social media accounts / work on the Monthly content calendar / Follow up on digital leads, funnel & conversion rates.

Key accountabilities and decision ownership:

• Utilize analytics tools such as Tableau, Google Analytics, Data Studio, Google Ads, Meta Ads, C4C, and CRM to gather insights and make data-driven decisions.
• Conduct keyword research, optimize website content, and collaborate with web developers to ensure the implementation of SEO best practices.
• Work closely with the web developers to address frontend and backend issues related to the Geidea website.
• Monitor campaign performance, analyze data, and make recommendations for campaign improvements and budget optimization.
• align social media strategy and content calendar with overall digital marketing objectives.
• Provide guidance on integrating social media efforts with other digital marketing initiatives for maximum impact and brand consistency.

Must Have Technical / Professional Qualifications:

• Bachelor’s degree in business administration, Marketing, or any relevant field.
• 1-3 years of experience in a similar role
• In-depth knowledge of digital marketing concepts, strategies, and best practices.
• Familiarity with various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in using analytics tools such as Google Analytics, Tableau, and Data Studio.
• Ability to gather, analyze, and interpret data to drive actionable insights and make data-driven decisions.
• Understanding of search engine optimization (SEO) principles and techniques.
• Experience in optimizing websites for improved search engine rankings, including keyword research, on-page optimization, and technical SEO.
• Experience in campaign management and optimization.
• Experience in social media strategies.
• Proficiency in data analysis tools and techniques is a must

Join our dynamic team as a Digital Marketing Specialist and contribute to our FinTech mission of releasing cutting-edge financial products into the market. Apply your project management skills, collaborate with cross-functional teams, and shape the future of the payments industry.

Our values guide how we think and act - They describe what we care about the most.

Customer first - It’s embedded in our design thinking and customer service approach.

Open - Openness allows us to constantly improve and evolve.

Real - No jargon and no excuses!

Bold - Constantly challenging ourselves and our way of thinking.

Resilient – If we fail, we bounce back stronger than before

Collaborative - We know that we can achieve a lot more as a team.

We are changing lives by constantly striving for a better solution.