Digital Marketing Specialist

Location: Macon, GA 31206

Job Description

• Develop and implement comprehensive digital marketing campaigns utilizing SEO, SEM, Google Ads, Facebook Advertising, and marketing automation tools.
• Manage and optimize content across multiple channels including websites, social media platforms, email marketing campaigns, and content management systems like WordPress.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and website visibility.
• Create engaging content including copywriting, graphic design using Adobe Creative Suite, and visual assets with Adobe Photoshop for various digital channels.
• Monitor and analyze campaign performance using Google Analytics and other analytics tools; prepare reports to inform strategy adjustments.
• Perform conversion optimization by testing landing pages, call-to-actions, and user experience improvements to maximize ROI.
• Manage social media accounts through social media management tools; develop strategies for B2B marketing and audience engagement.
• Collaborate with cross-functional teams to ensure cohesive branding and messaging across all digital touchpoints.
• Stay updated on the latest trends in digital marketing, including performance marketing, e-commerce strategies, HTML, CSS, JavaScript, SQL, and other relevant technologies.