Digital Marketing Specialist

• Support and execute day-to-day digital marketing activities across SEO, social media, and content marketing for B2B and SaaS clients.
• Manage and optimize paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads to drive qualified leads and improve ROI.
• Implement on-page, off-page, and basic technical SEO to improve website rankings and organic traffic.
• Must have strong written and verbal communication skills, with the ability to present ideas clearly and collaborate effectively with internal teams and clients.
• Plan and manage social media calendars, posting, and engagement across LinkedIn, Instagram, and Facebook.
• Create marketing creatives and basic design assets using tools like Canva, and coordinate content for blogs, landing pages, and case studies.
• Monitor campaign performance using Google Analytics, Search Console, and ad platforms; prepare structured performance reports with insights.
• Track lead flow through CRM, support funnel optimization, and suggest improvements to increase conversions.
• Conduct competitor research and stay updated on B2B and SaaS marketing trends to recommend data-driven growth strategies.

Job Type: Full-time

Pay: Rs120,000.00 - Rs220,000.00 per month

Work Location: In person