Digital Marketing Specialist

WHO WE ARE:

Founded in 1947 and headquartered in Schofield, Wisconsin, Wausau Supply Company has a history of providing top-quality building materials to authorized retailers across the United States. As a proud 100% employee-owned company, we are dedicated to not only serving our customers but also ensuring that our employees have a direct stake in our success. We distribute building materials from the industry’s leading manufacturers to authorized retailers from the western Rocky Mountains to the east coast. In addition to our distribution capabilities, Wausau Supply Company is known for its high-quality manufactured brands, including Diamond Kote Siding System, Waudena, ChamClad and Taylor Entrance Systems. These brands reflect our commitment to innovation, safety, service and integrity. Our territory continues to expand as we continuously strive to meet the demands of our customers with nineteen distribution centers and five fabrication and finishing facilities across the United States.

At Wausau Supply Company, we are driven by a passion for excellence and a dedication to service, ensuring that we remain a trusted partner in the building materials industry for generations to come.

BENEFITS WE OFFER:

+ 3 weeks paid vacation within 1st year

+ 9 paid holidays

+ 100% Employee Owned

+ Employee Stock Ownership Program ~Employer funded with an average retirement contribution of up to $4 per hour

+ 401K Retirement Fund - Additional opportunity for employee to contribute

+ Health, Dental, Vision, Short Term/ Long Term Disability

+ Employee Assistance Program

+ Opportunity for advancement

+ Training and development

+ Employee Material Purchase Program

WHAT THIS ROLE WILL BE DOING:

The Digital Marketing Specialist is a tactical executor responsible for supporting the Digital Marketing Manager in day-to-day digital marketing activities across social media, email, website content updates, and digital asset creation. This role focuses heavily on content planning, posting, monitoring community engagement, basic creative production, and campaign execution. The specialist will ensure consistency in brand voice across channels while assisting in gathering performance insights to optimize future campaigns. This role requires a detail-oriented, resourceful collaborator with strong digital literacy, communication skills, and a passion for continuous improvement in digital marketing best practices.

Key Responsibilities:

Social Media Execution & Community Management

• Assist in the creation, scheduling, and publishing of social media content across core platforms.

• Monitor channels daily, responding to comments/messages in alignment with brand voice.

• Track engagement trends and escalate customer issues as needed.

• Research social platform trends to support ongoing content improvements.

Content Planning & Digital Asset Support

• Support monthly/quarterly content calendar development with the Digital Marketing Manager & Brand Teams.

• Assist in the creation, editing, and proofreading of digital marketing materials (graphics, copy, videos).

• Collaborate with designers and vendors to ensure content accuracy and brand alignment.

• Optimize posts and content for SEO and social engagement.

Email Marketing & Marketing Automation Support

• Build, and Edit CRM-based email campaigns, including newsletters and promotional sends.

• Segment audiences and prepare lists for deployment.

• Support A/B testing and analyze open/click-through rates to recommend improvements.

Website & Digital Experience Support

• Assist with updating web content, maintaining accuracy, and ensuring consistent branding.

• Contribute to keyword research and apply basic SEO best practices.

• Help monitor website traffic and flag performance opportunities.

Campaign Execution & Analytics

• Support implementation of digital marketing campaigns across social media, email, and paid channels.

• Monitor campaign performance and compile KPI reports for the Digital Marketing Manager.

• Conduct basic market research to track competitor activity and digital trends.

Cross-Functional & Administrative Support

• Collaborate with internal teams (creative, sales, product, customer service) to gather content needs and updates.

• Manage digital asset organization, file uploads, and content libraries.

• Support coordination with external partners, agencies, or influencers as needed.

Qualifications

Education

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field preferred; equivalent experience considered.

Experience

• 1–3 years of experience in digital marketing, social media, content creation, or similar role.

• Experience managing business social media accounts and email marketing platforms.

• Familiarity with SEO/SEM fundamentals, analytics, and content best practices.

Skills

• Strong written communication, proofreading, and copyediting skills.

• Proficiency in social media scheduling tools, analytics dashboards, and email marketing software.

• Basic graphic design or video editing skills (Adobe Creative Cloud or similar) preferred.

• Strong project management and organization skills, with ability to meet deadlines.

• Analytical mindset with willingness to learn digital measurement tools (Google Analytics, platform insights).

Working Demands / Physical Requirements

• General office environment with continuous computer use.

• Occasional short-term travel.

• Ability to lift up to 50 pounds as needed.

Reports to: Digital Marketing Manager