Digital Marketing Specialist

Digital Marketing Specialist (Paid Ads, FunnelsPerformance Marketing)

We are heading into 2026 with clear growth goals and are bringing paid advertising and content fully in-house. This is a high-impact, in-house role for a performance-driven marketer who wants real ownership, measurable results, and long-term upside, not just a paycheck. If you thrive on improving metrics, scaling campaigns, and seeing the direct impact of your work on revenue, this role is built for you.

Pay starts at $28.00 to $39.00 per hour, depending on experience, with a clear path for increased compensation tied to performance, efficiency improvements, and long-term results.

Why Work for Us
True ownership of marketing strategy and execution, not agency coordination
Direct impact on company growth and revenue
Clear performance expectations with measurable success metrics
Leadership that understands marketing as an investment
Opportunity to build and scale a marketing engine heading into 2026 and beyond

What You'll Do
Own and execute paid advertising across Google Ads (Search, Local Services, Display, YouTube) and Meta platforms (Facebook and Instagram), continuously optimizing for cost per lead, cost per appointment, and overall return on ad spend. Build and refine full-funnel marketing systems from traffic generation through landing pages to conversion, testing offers, messaging, and creative with speed and discipline. Create and manage both video and image-based ad content, including short-form and long-form assets designed to convert. Track performance, report on key metrics, and make data-driven decisions while working directly with leadership to align marketing efforts with revenue goals.

What We're Looking For
We are seeking a hands-on digital marketer with proven experience managing Google Ads and Meta Ads campaigns, along with a strong understanding of sales funnels, landing pages, and conversion optimization. You should be comfortable creating and editing video content as well as designing image-based ad creative. A strong grasp of performance metrics such as CPA, CPL, ROAS, and conversion rates is essential. This role requires someone who is self-directed, accountable, and focused on execution. Experience in home services or local service-based marketing is a plus but not required.

CompensationGrowth
This position starts at $28.00 to $39.00 per hour based on experience, with additional earning potential tied directly to performance improvements, efficiency gains, and overall marketing impact. As the marketing engine scales and delivers results, compensation is designed to grow alongside it, rewarding ownership, consistency, and measurable success.

BenefitsPerks
Health, dental, and vision insurance (minimal employee cost)
401(k) with up to 4% company match
6 paid holidays
Sick time accrued at 1 hour per 40 hours worked
Vacation accrual that increases with tenure

Role Details
This is a full-time, in-house position with an immediate start available, offering the opportunity to help define and scale the company's marketing strategy as it grows.

If you are confident in your ability to drive results, optimize funnels, and continuously improve performance while increasing your own earning potential, we encourage you to apply.