Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Karachi, Pakistan
Experience Required: 3–5 years

Job Overview:

We are looking for a results-driven Digital Marketing Specialist to lead and execute high-impact marketing strategies across digital platforms. The ideal candidate will have strong experience in managing paid ad campaigns and leading teams responsible for SEO and social media. This role requires a mix of strategic thinking, leadership, and hands-on execution to drive brand visibility, engagement, and conversions.

Key Responsibilities:

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and other relevant channels.
• Manage and oversee the performance of SEO and Social Media teams, ensuring alignment with overall marketing goals.
• Develop and implement comprehensive digital marketing strategies to drive traffic, leads, and conversions.
• Monitor campaign performance using analytics tools and generate actionable insights and reports.
• Conduct keyword research, competitor analysis, and market trend analysis to improve campaign effectiveness.
• Ensure on-page and off-page SEO best practices are implemented effectively.
• Collaborate with content, design, and development teams to create engaging marketing assets.
• Optimize landing pages and user journeys to improve conversion rates.
• Stay updated with the latest trends, tools, and technologies in digital marketing.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–5 years of proven experience in digital marketing.
• Hands-on experience managing paid ad campaigns (Google Ads, Meta Ads, etc.).
• Strong understanding of SEO (on-page & off-page) and social media marketing strategies.
• Experience in team leadership or managing cross-functional teams.
• Proficiency in tools like Google Analytics, Search Console, SEMrush, Ahrefs, or similar.
• Excellent analytical, problem-solving, and decision-making skills.
• Strong communication and organizational skills.

Job Type: Full-time

Work Location: In person