Digital Marketing Specialist

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Meta, TikTok, Google Ads, and Snapchat
• Monitor daily performance and improve ROI, ROAS, and conversions
• Conduct audience research and competitor analysis
• Develop SEO strategies to increase organic traffic
• Create and manage email marketing campaigns and automation
• Write high-converting ad copy and landing page content
• Analyze performance data and generate actionable insights
• Run A/B testing on ads, creatives, and landing pages
• Collaborate with design/content teams
• Manage budgets effectively to maximize ROI
• Optimize customer journey and conversion funnels
• Stay updated with latest digital marketing trends and tools

Qualifications

• 4–6 years of experience in Digital Marketing or Media Buying
• Hands-on experience with:

1. Meta Ads Manager
2. Google Ads
3. TikTok Ads
4. Snapchat Ads

• Strong experience in Google Analytics and performance tracking (ROI, CPA, ROAS)
• Experience in SEO (on-page & basic technical SEO)
• Proven experience in lead generation or e-commerce campaigns
• Experience with email marketing tools (e.g., Mailchimp)
• Familiarity with AI tools (ChatGPT, Claude, etc.) for marketing purposes
• Strong knowledge of A/B testing, audience targeting, and campaign optimization
• Bachelor’s degree in Marketing, Business Administration, or related field