Digital Marketing Specialist

Job Summary
We are seeking a dynamic and results-driven Digital Marketing Specialist to elevate our brand presence across digital channels. In this role, you will develop and execute innovative marketing strategies that drive engagement, increase conversions, and boost online visibility. Your expertise in SEO, social media marketing, content creation, and performance marketing will be instrumental in achieving our business goals. Join us to craft compelling campaigns, optimize digital experiences, and make a measurable impact in a fast-paced environment where creativity and data-driven insights collide!

Duties

• Develop and implement comprehensive digital marketing strategies across platforms including social media, search engines, email, and content management systems.
• Utilize SEO tools and techniques to improve organic search rankings through keyword research, on-page optimization, and backlink building.
• Manage paid advertising campaigns on Google Ads, Facebook Advertising, and other SEM platforms to maximize ROI and audience reach.
• Conduct conversion optimization efforts by analyzing user behavior data with Google Analytics and marketing automation tools to enhance landing pages and funnels.
• Create engaging content for blogs, social media posts, email newsletters, and website updates using copywriting skills and graphic design tools like Adobe Photoshop and Adobe Creative Suite.
• Oversee social media management by scheduling posts, engaging with followers, monitoring trends, and analyzing performance metrics.
• Collaborate with web developers to update website content using WordPress, HTML, CSS, JavaScript, and SQL for seamless user experiences.
• Monitor campaign performance through analytics dashboards; generate reports to inform ongoing strategy adjustments.
• Stay current with digital marketing trends including E-commerce developments, B2B marketing tactics, and emerging tools in marketing automation.

Experience

• Proven experience in digital marketing roles with a focus on SEO tools such as SEMrush or Ahrefs.
• Hands-on experience managing Google Ads (AdWords), Facebook Advertising campaigns, and Google Analytics for data analysis.
• Strong knowledge of content creation strategies including copywriting for various audiences and content management systems like WordPress.
• Familiarity with HTML, CSS, JavaScript, SQL is preferred for website updates and troubleshooting.
• Demonstrated ability to optimize conversion rates through A/B testing and performance marketing techniques.
• Experience working within E-commerce platforms or B2B environments is advantageous.
• Proficiency in graphic design software such as Adobe Photoshop or Adobe Creative Suite to produce visual assets that resonate with target audiences. Join our team as a Digital Marketing Specialist to harness your creativity combined with analytical prowess! Your innovative ideas will help shape our brand’s digital footprint while delivering measurable results that propel our growth forward!

Pay: $12.00 - $25.00 per hour

Benefits:

• Flexible schedule

Work Location: In person