Digital Marketing Specialist - Fresher / Experienced

Key Responsibilities & Requirements : Digital Marketing Specialist

Website & Digital Platforms

• Design, develop, rebuild, and maintain the company websites, with the ability to quickly build and deploy new websites when required
• Support web application development, UI/UX enhancements, and website performance optimization.

Brand & Social Strategy

• Own and manage the integrated Brand Marketing and Social Media strategy, ensuring alignment across campaigns, always-on content, partnerships, and cultural moments
• Translate brand positioning into clear, compelling creative, digital, and social narratives
• Shift brand storytelling from awareness-focused to consideration, engagement, and emotional connection, particularly within the UAE market

Campaign & Cultural Leadership

• Lead end-to-end 360? brand campaigns, including seasonal campaigns, Tier-1 launches, gifting moments, and customer engagement initiatives
• Ensure campaigns are equity-building, social-first, and insight-driven, without unnecessary trend-chasing
• Oversee industry partnerships, collaborations, and brand activations, ensuring strong storytelling and cultural relevance
• Drive bold, innovative, and on-brand campaigns that are both globally relevant and locally led

Social Media Oversight

• Manage and oversee organic social media strategy across platforms including LinkedIn, Instagram, TikTok, Threads, YouTube, and Twitter (X)
• Establish strong social processes, including content planning, calendars, approvals, publishing, reporting, and optimisation
• Guide platform-specific storytelling while protecting overall brand equity
• Work closely with performance and paid media teams to ensure organic content supports broader marketing and lead-generation objectives.

Performance, Measurement & Stakeholder Management (FM-Focused – UAE).

• Define, track, and report digital marketing KPIs aligned with FM business goals, including brand visibility, engagement, lead generation, website traffic, conversion rates, and enquiry-to-contract ratios
• Monitor performance of campaigns supporting AMCs, one-off projects, tenders, and corporate proposals
• Use data, analytics, and insights to optimise campaigns, improve ROI, and support decision-making without compromising brand credibility or professionalism
• Prepare weekly, monthly and quarterly performance reports for management, highlighting ROI, leads generated, campaign impact, and recommendations
• Build strong working relationships with Business Development, Operations, PR, and Management teams to ensure marketing initiatives support revenue growth.
• Coordinate with Business Development, Operations and FM teams to showcase completed projects, case studies, site works, and client success stories
• Present clear insights, dashboards, and strategic recommendations to the management.

Marketing, Technology & Tools . (FM Industry – UAE)

• Strong working knowledge of SEO, SEM, and SMM, with emphasis on B2B, service-based, and local search marketing
• Hands-on experience with digital marketing tools, analytics platforms, automation tools, and reporting dashboards
• Proficiency in Adobe Design Tools (Photoshop, Illustrator) and video editing tools for creatives, reels, project showcases, and campaign assets
• Strong understanding of content marketing, digital media, lead generation, and market planning, aligned with Facility Management services
• Good knowledge of AI-based marketing solutions and emerging digital tools for optimisation, automation, and reporting
• Experience managing Google Business Profile, Maps, and local listings to improve visibility across UAE emirates
• Ability to support tenders, proposals, corporate profiles, presentations, and sales materials with marketing content

Additional Advantages:

• Multilingual capability including basic Arabic.
• Facilities Management (FM) industry background
• Basic AutoCAD knowledge.

Google certifications (Google Ads, Google Analytics, Digital Marketing) will be an added advantage.

Candidate Should be available for Immediate Join

Freshers with good knowledge and freelancing experience are also welcome to apply!

Job Type: Full-time

Pay: AED3,000.00 - AED5,000.00 per month