Digital Marketing Specialist (Performance & Growth)

Own our acquisition and retention funnel across paid and organic channels, from campaign setup to reporting and optimization.

Key responsibilities

• Plan and run paid campaigns (Meta, Google, TikTok); manage budgets & ROAS.
• SEO & ASO basics: keyword research, on-page, and link-building coordination.
• Email/SMS lifecycle: welcome, nurture, win-back flows; A/B tests.
• Track with GA4, Tag Manager, and dashboards; deliver weekly insights.
• Coordinate with content & design for high-converting creatives and landing pages.
• Manage influencers/creators and affiliate partners.

Requirements

• 2–4 years in digital marketing/performance marketing.
• Hands-on with Meta Ads + Google Ads (Search/Display/YouTube).
• Comfortable with GA4, UTM tracking, Looker/Data Studio or similar.
• Strong Excel/Sheets skills and data-driven decision-making.
• Arabic fluent; strong English.

Nice to have

• Experience with Shopify/WordPress funnels, CRM (HubSpot), or marketing automation.
• Basic SQL or Python for marketing analytics.

Benefits

• Competitive salary

Job Type: Full-time