Digital Marketing Specialist (Real Estate Experience Required)

Baraka Real Estate Development is seeking a highly skilled and creative Digital Marketing Specialist with proven experience in the UAE real estate sector. The ideal candidate will drive our digital presence, elevate brand visibility, and support lead-generation strategies for off-plan and ready property portfolios.

This role requires someone who is results-driven, innovative, and fully up to date with the latest digital marketing tools, AI technologies, analytics, and real estate marketing trends.

Key Responsibilities

• Develop and execute performance-driven digital marketing campaigns across Google, Meta, TikTok, LinkedIn, and property listing portals.
• Create compelling content for social media, email marketing, landing pages, blogs, and digital ads.
• Manage and optimize paid ads (PPC), display ads, and retargeting campaigns focused on quality lead generation.
• Oversee SEO/SEM strategies to improve organic visibility for company projects and brand pages.
• Analyze campaign performance using GA4, Search Console, Meta Ads Manager, and CRM analytics; provide weekly reports and insights.
• Develop marketing automation workflows (HubSpot, Zoho, or similar CRMs).
• Utilize modern AI tools (ChatGPT, Midjourney, AI video tools, etc.) to enhance content creation and productivity.
• Coordinate with sales teams to ensure high-quality lead handover and follow-up alignment.
• Manage website updates, landing page optimization, and UX improvements.
• Build and maintain Baraka's digital brand identity through consistent, high-quality content and creative direction.
• Liaise with external agencies, photographers, and videographers when needed.

What We Offer

• A collaborative work environment within a growing real estate developer.
• Opportunities for creative leadership and professional growth.
• Exposure to major property launches and marketing campaigns in the UAE

Mandatory Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or related field.

Technical Skills & Competencies

• Proficiency in Google Ads, Meta Ads Manager, TikTok Ads, and other paid media platforms.
• Hands-on experience with GA4, SEO tools (Ahrefs, SEMrush), CRM systems, and marketing automation.
• Strong skills in content creation, short-form video editing, and social media management.
• Familiarity with AI-driven content tools (ChatGPT, Claude, Canva AI, video AI tools).
• Knowledge of real estate listing portals (Property Finder, Bayut, Dubizzle, etc.).
• Excellent analytical skills to track KPIs and optimize campaign performance.
• Strong communication, creativity, and ability to work with fast-moving real estate teams.

Preferred

• UAE real estate developer/agency experience.
• Google Ads or Meta Blueprint certifications.
• Experience working within tight deadlines and managing multiple campaigns simultaneously.
• Minimum 2–4 years of digital marketing experience within the UAE real estate industry.
• Proven portfolio of real estate campaigns (lead-gen, property launches, branding).
• Strong understanding of UAE market dynamics and online customer behavior.

Job Type: Full-time

Pay: From AED5,000.00 per month

Ability to commute/relocate:

• Abu Dhabi: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Real Estate: 2 years (Required)