Media Buyer

We are looking for a results-driven and strategic Media Buyer with strong expertise in the UAE digital market, including platforms such as Meta (Facebook/Instagram), Google Ads, TikTok Ads, Snapchat Ads, X (Twitter), YouTube, and other performance-driven channels relevant to the GCC region.

The ideal candidate will be responsible for co-planning and managing digital campaigns, assisting with content strategies, monitoring quality on the CRM, and optimizing performance to generate high-quality leads and conversions for the UAE real estate market.

Key Responsibilities

Lead Generation & Performance Marketing

• Develop and execute digital marketing campaigns across major UAE advertising platforms (Meta, Google Ads, TikTok, Snapchat, YouTube, X) and other paid channels to drive qualified leads and maximize ROI.
• Monitor and optimize PPC campaigns to improve conversion rates and reduce cost-per-lead within the UAE market.
• Analyze performance metrics & KPIs, adjusting bidding strategies, audience targeting, and creative assets for continuous optimization.
• Collaborate with the CRM team to ensure seamless lead nurturing and alignment with business goals.
• Provide weekly and monthly dashboard reports on campaign performance.
• Experience with TikTok Ads and Snapchat Ads is a strong advantage.

Content Marketing & Social Media

• Work closely with the creative design team to develop high-quality visuals and written content aligned with brand identity and campaign objectives.
• Support in developing engaging digital content, enhancing landing page UX, and crafting social media strategies to generate quality leads.
• Monitor and analyze social media engagement and audience sentiment, ensuring content resonates with UAE and GCC audiences.
• Stay updated with UAE digital market trends, platform algorithms, and industry best practices to refine content and performance strategies.

CRM, Marketing Automation, Email & WhatsApp Marketing

• Ensure smooth CRM integration with all marketing campaigns.
• Analyze customer journey insights and lead behavior to personalize marketing efforts.
• Assist in implementing email and WhatsApp marketing campaigns, automated workflows, and retargeting activities to nurture leads and boost conversions.
• Experience with Bitrix24 CRM is a major plus.

Data Science, Analytics & Performance Dashboards

• Leverage data-driven insights to optimize digital marketing strategies for maximum ROI.
• Develop and maintain performance dashboards to track key metrics such as leads, conversion rates, audience behavior, and ad performance.
• Implement A/B testing for campaigns, creatives, and emails to improve conversion rates.
• Provide regular performance reports and actionable insights to guide marketing decisions and investment strategies.
• Identify trends, customer behaviors, and emerging opportunities using predictive analytics and advanced visualization tools.

Qualifications

• Bachelor’s degree in Business, Marketing, IT, or a related field.
• 5+ years of experience in media buying with strong knowledge of UAE/GCC digital platforms and performance marketing.
• Proven ability to execute high-performing campaigns across multiple channels.
• Real estate industry experience is highly preferred.
• Strong understanding of marketing analytics tools and data-driven strategies.
• Proficiency in CRM systems, marketing automation, and performance dashboards.
• Excellent communication, analytical, and problem-solving skills.

About Oia Properties

Oia Properties is a leading, award-winning real estate agency in Abu Dhabi and Dubai, specializing in the sale and rental of luxury residential properties. Our expert team of consultants, market analysts, and negotiation strategists is dedicated to delivering exceptional real estate solutions tailored to our clients’ unique needs.

We pride ourselves on expertise, transparency, and a customer-first approach—ensuring that every client finds not just a property, but a place to call home. Our commitment to luxury marketing, innovative strategies, and premium service sets us apart in the industry.

Job Type: Full-time