Digital Marketing Specialist/Performance Marketing

Performance Marketer / Digital Marketer
Location: Dubai.
Salary: AED 3,500 – AED 5,000 (based on experience)
Job Type: Full-Time
Experience: 2+ years in digital/performance marketing
Industry: Marketing / Advertising / Digital Media

Job Summary:

We are looking for a results-driven Performance Marketer / Digital Marketer to join our dynamic marketing team. The ideal candidate will have strong expertise in generating high-quality leads through Google Ads and Meta (Facebook & Instagram) platforms. You will be responsible for end-to-end campaign management, optimization, analytics, and reporting with a clear focus on ROI and performance.

Key Responsibilities:

• Plan, execute, and optimize lead generation campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram)
• Develop paid marketing strategies to support overall business goals and drive high-quality leads
• Conduct audience research and competitor analysis to enhance targeting and performance
• Continuously monitor and analyze campaign performance metrics (CPL, CTR, ROAS, etc.)
• A/B test ad creatives, copy, landing pages, and targeting strategies
• Collaborate with the design and content team to create compelling ad creatives
• Track conversions using tools like Google Tag Manager, Facebook Pixel, and GA4
• Provide weekly and monthly performance reports with actionable insights
• Stay updated with the latest digital trends and ad platform updates

Requirements:

• Minimum 2 years of experience in performance marketing or digital marketing
• Proven success in running and optimizing Google Ads & Meta Ads campaigns
• Strong understanding of lead generation, targeting, retargeting, and funnel optimization
• Hands-on experience with tools like Google Analytics, Tag Manager, Facebook Ads Manager
• Proficient in Excel/Google Sheets for reporting and analysis
• Excellent communication, analytical, and project management skills
• Google Ads and Meta certifications are a plus

What We Offer:

• Competitive salary: AED 3,500 – AED 5,000 (based on experience)
• Opportunity to work in a growth-focused environment
• Creative freedom and ownership of your campaigns
• Supportive and collaborative team culture

Job Type: Full-time

Pay: AED3,000.00 - AED5,000.00 per month