Digital Marketing Team Lead

Job Title: Digital Marketing Team Lead

Location: Quark Atrium, Mohali
Shift: 5:30 Pm to 2:30Am, Onsite role, Night shift
Experience Required: Minimum 2 years

About the Role:

We are looking for a dynamic Digital Marketing Team Lead to join our marketing team. The ideal candidate will lead digital marketing initiatives, drive growth, manage a talented team of professionals, and oversee digital operations across multiple platforms — including Upwork. If you have a passion for digital marketing, strategic thinking, and proven leadership skills, we want to hear from you!

Key Responsibilities:
Strategic Planning

• Develop and implement digital marketing strategies to enhance brand awareness, engagement, and conversions.
• Identify emerging trends and optimize marketing spend for maximum performance.

Team Leadership

• Lead, train, and mentor a team of digital marketing professionals.
• Foster a collaborative, creative, and performance-driven work culture.

Campaign Management

• Oversee all digital marketing campaigns including SEO/SEM, email, social media, and display advertising.
• Collaborate with content and design teams to produce impactful marketing materials.

Performance Analysis

• Track and report campaign performance against KPIs and ROI goals.
• Utilize analytics tools (e.g., Google Analytics, SEMrush) to provide actionable insights.

Budget Management

• Manage digital marketing budgets to ensure optimal ROI and cost-effectiveness.

Collaboration

• Work with cross-functional teams to ensure cohesive and aligned marketing strategies.
• Present campaign strategies and results to senior management and stakeholders.

Upwork & Platform Management

• Manage and optimize company profiles, projects, and marketing activities on Upwork and other platforms.
• Identify and pursue opportunities to generate leads, brand presence, and collaborations through Upwork.
• Coordinate with internal teams to ensure timely and effective delivery of Upwork projects and campaigns.

Innovation

• Stay up to date with the latest digital marketing trends, technologies, and tools.
• Identify new channels and creative approaches to reach target audiences effectively.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of proven experience as a Digital Marketing Lead or in a similar leadership role.
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Hands-on experience with marketing automation and analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
• Experience managing projects and campaigns on Upwork or similar platforms.
• Excellent leadership, analytical, and project management skills.
• Strong communication and problem-solving abilities.
• Ability to thrive in a fast-paced, results-driven environment.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person