Digital Operations Specialist

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.

Tecovas is looking for a Digital Operations Specialist to strengthen the technical and operational foundation of our digital product ecosystem. Reporting directly to the Digital Product Manager, you will work closely with Product Managers, Engineering, Analytics, and SEO partners to ensure Tecovas.com remains fast, healthy, measurable, and optimized for conversion. The Digital Operations specialist will own SEO implementation, tagging governance, analytics ops, QA, and documentation to support the ecommerce experience. This is a unique role that is focused on pure digital product operations and the technical workflows and execution that keep our roadmap running.

This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

What you'll do:

Digital Product Operations

• Write and refine developer tickets with clear requirements, edge cases, and objectives
• Manage workflows across engineering, QA, and Digital Product to keep work moving efficiently
• Support backlog grooming and sprint planning with detailed operational context
• Maintain documentation across product features, system maps, workflows, and processes
• Own production readiness checks for major releases and feature launches

SEO Execution

• Own daily SEO execution: metadata, H-tags, internal linking, schema, alt text, and technical hygiene
• Maintain SEO health across PLPs/PDPs and ensure updates are implemented cleanly
• Develop, update, and publish SEO-driven content (blogs, landing page updates, etc.)
• Run SEO health checks and track progress using Semrush and Botify insights
• Partner with Product Manager on SEO Strategy and pre/post SEO impact measurement

Tagging & Event Governance

• Own event and tagging governance across Heap, GTM, and Elevar
• Implement tagging updates, validate events, and ensure consistency across tools
• QA the data layer, troubleshoot tracking issues, and coordinate fixes with Engineering
• Maintain clear documentation for all events and tagging standards

Analytics & Reporting Support

• Build weekly and monthly dashboards in Tableau for KPIs and behavioral insights
• Pull and analyze data from Heap Analytics to identify friction, drop-offs, and usability issues
• Conduct funnel, heatmap, and scroll-depth analyses to support product decisions
• Prepare pre/post analyses for new features, A/B tests, and SEO initiatives
• Translate technical findings into clear, actionable insights for Product and cross-functional partners

QA, UX Hygiene & Site Health Monitoring

• QA features, content updates, and A/B test variants across environments
• Monitor site health for broken experiences, regressions, tagging issues, or UX bugs
• Conduct performance checks and identify potential blockers before release
• Partner with PMs and Engineers to improve site reliability and quality

Experience we're looking for:

• 2-4+ years of experience in ecommerce operations, product operations, SEO execution, analytics, or a similar technical digital role
• Working knowledge of technical SEO concepts, structured data, and on-page optimization
• Experience with Heap Analytics, GTM, Tableau, and SEMRush, a plus
• Familiarity with writing requirements for engineering and performing QA

What you bring to the table:

• You have strong organizational and communication skills with the ability to translate business needs into clear tasks.
• You are detail oriented, proactive, and motivated to improve processes, documentation, and workflow efficiency.
• You have an analytical mindset with the ability to interpret data to guide decision making.

Full Time Benefits & Perks:

• We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
• 401(k) match
• Paid Parental Leave
• Flexible PTO policy
• Corporate wellness program
• Competitive salary: $85,000-95,000/annually (commensurate with experience)
• Eligibility to participate in Corporate Bonus Program
• Generous employee discounts!

About Us:

Based in Austin, TX, Tecovas brings the spirit of the West to the modern consumer. Handcrafting the best Western footwear, workwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native Western brand in 2015, serving customers through www.Tecovas.com, Tecovas Stores from coast to coast, and select wholesale partners. We're certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we're headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual "on-site" interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you're on the fence, just give it a try!

Hiring process and disclaimer: Should you receive an offer from us after going through the interview process, a background check will be conducted prior to onboarding. The results of a background check are evaluated as part of the hiring process, but this does not mean that you will not be considered for the job based upon the results. We are an equal opportunity employer and we encourage everyone to apply!