Digital Partners Lead

This role is responsible for growing revenue to targets, managing multiple brands and aggregators. Minimize the non-commission spend on the aggregator (i.e. marketing, compensations, credits etc.). Maximize the aggregator platform efficiency to capture and process the orders.

Responsibilities Strategic Accountabilities

• Define the growth strategy for each brand and aggregator, under your responsibility.
• Build the relationship with the aggregator, supporting senior management during negotiations & contract renewals.
• Act as the in house expert on aggregator landscape, dynamics and potential disruptions, for responsible markets.

Operational Accountabilities Aggregator Operations responsibilities

• Lead aggregator operations management with internal operation stakeholders.
• Streamline ways of working with aggregators including IT projects.
• Be custodian of Marketing spends on aggregators and drive it for best ROI for business.

Project management responsibilities

• Provide/institutionalize disciplined visibility into the state of the business under your responsibility (i.e. design and send out reporting matrices, scorecards, reports etc.)
• Ensure completion of projects & initiatives to meet KPIs; be relentless and disciplined in engaging stakeholders in technology, finance, revenue management, aggregators and others, to deliver KPIs.
• Report & articulate status/progress of respective projects/tasks/responsibilities - in formal/informal settings.

Commercial responsibilities

• Forecast annual sales and transaction targets with monthly/weekly/daily breakdowns.
• Create monthly/weekly marketing plans to achieve forecasts, with careful consideration of brand/channel cannibalization.
• Minimize the marketing spend on aggregators and maximize conversions/ROI.
• Minimize other expenses on aggregators (e.g. credits paid, commission ramp up due to breach of thresholds).
• Identify other key drivers of revenue & profitability (transactions, average check, sales mix, order frequency) and ensure these are addressed in the comprehensive growth plan for respective aggregator.
• Liaise with Brand, FPA and franchisor teams to ensure buy in/approvals/DoA for all forecasts & growth plans.

Guest experience responsibilities

• Define targets of key guest experience metrics on aggregators (e.g. store ratings) and closely track them.
• Create intervention projects required to address any guest experience deviations and liaise with Brand/HD/CC ops team.

Other support responsibilities

• Define the aggregator roll out playbook, when launching new aggregators - address all the aspects of the deployment that can impact the commercials or guest experience.
• Support the Brand/HD/CC ops team on aggregator channel initiatives, if required.

Qualifications

• Bachelors in Marketing
• Any additional training in analytics and/or excel modelling

Experience

• 8-10 years' experience in an e-commerce/agency/multi retail company, in a revenue/growth driving role.

Knowledge

• A proven track record of new build and major alteration works.

Skills

• Excellent communication and negotiation skills
• Ability to work with people of various disciplines at all levels within an organization