Digital Placemaking Specialist

JLL supports the Whole You, personally and professionally.

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.

Digital Placemaking SpecialistAs a Digital Placemaking Specialist at JLL, you will design and translate the visitor experience of a large-scale urban park into coherent, compelling digital services. You will bridge storytelling, service design, and technology to ensure digital capabilities enhance accessibility, cultural sensitivity, revenue generation, and long-term societal value.
Key ResponsibilitiesLead end-to-end digital experience and service design across the full visitor journey, including arrival, parking, wayfinding, engagement, retail, events, and cultural storytelling

Translate ethnographic research, user insights, and stakeholder inputs into scalable digital touchpoints and service concepts

Develop narrative-driven digital placemaking strategies that integrate storytelling, gamification, interactive media, augmented reality, and environmental education

Define digital use cases and service concepts that balance visitor experience, operational feasibility, and commercial opportunities

Collaborate with smart city, IT, OT, and delivery teams to ensure creative concepts are technically feasible and aligned with platform capabilities

Support the integration of digital placemaking concepts into broader smart park, smart city, and command-and-control environments

Produce high-quality visual artefacts including storyboards, service blueprints, journey maps, and wireframes to communicate design intent

Facilitate workshops and co-creation sessions with design authorities, technology partners, and delivery teams to align creative vision with technical and operational constraints

Ensure digital services enhance accessibility, inclusivity, and cultural sensitivity across diverse visitor groups

Support the definition of monetisation opportunities such as ticketing, parking, retail integration, events, and premium digital experiences

Contribute to internal coordination across disciplines including urban design, landscape architecture, technology, and operations

Provide design input into client presentations, reports, and concept materials

Your Skills and ExperienceMinimum 5–7 years of experience in digital placemaking, service design, experience design, or related roles across urban, cultural, or destination-based projects

Proven experience leading digital journey mapping and service design for public spaces, parks, or visitor-focused environments

Strong storytelling and narrative development skills with ability to translate cultural, environmental, and social themes into digital experiences

Demonstrable understanding of smart park and urban technologies including IoT sensors, digital signage, wayfinding systems, mobility platforms, ticketing and parking monetisation, super apps, and command-and-control environments

Experience working with interactive media, AR/immersive concepts, and gamification (conceptual design level)

Ability to translate creative intent into structured service models and technical requirements

Strong visual communication skills with experience producing storyboards, wireframes, service blueprints, and concept visuals

Excellent facilitation and stakeholder engagement skills, with experience running workshops and co-creation sessions

Strong written and verbal communication skills with ability to articulate design concepts clearly to both creative and technical audiences

Collaborative mindset with experience working across multidisciplinary teams

Academic QualificationsBachelor’s or Master’s degree in Design, Service Design, Urban Design, Architecture, Interaction Design, Digital Media, or a related discipline (or equivalent practical experience)

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.

About JLL –

We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.

Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.

Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.