Digital Specialist

• Develop digital marketing strategies, analyze audience demographics, craft engaging narratives, create content themes, and implement editorial plans.
• Manage social media accounts, create engaging content, and monitor social media performance metrics to optimize campaigns and drive user engagement.
• Collaborate with cross-functional teams and subsidiaries, including marketing, sales, and product development, to align digital marketing initiatives with overall business objectives.
• Coordinate with graphic designers and other stakeholders to create visually appealing digital assets for online campaigns.
• Stay up to date with the latest trends and best practices in digital marketing, including social media algorithms.
• Manage budgets, conduct digital audits, track campaign performance, and deliver comprehensive reports.
• Oversee PR activities, maintain influencer databases, and stay abreast of digital marketing trends.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field- 2–4 years of relevant digital marketing experience
• Strong knowledge of SEO, SEM, and paid advertising (Google & Meta Ads)
• Experience managing social media platforms and digital campaigns
• Proficient in Google Analytics and reporting tools
• Preferably bilingual candidates.

Job Types: Full-time, Permanent