DIRECTOR, DIGITAL MARKETING

Salary Pay Range: $62,353.20-$66,000

Shift: Monday-Friday 8:30AM-4PM

Will help lead and execute digital marketing efforts through integrated campaigns that drive brand awareness, engagement, and measurable growth across digital channels. This position is both strategic and hands-on as well as creative and operational.

ESSENTIAL FUNCTIONS/RESPONSIBILITIES:

• Management of the social media monthly calendar, and the day-to-day digital marketing activities of the agency and its affiliated partners
• Create, curate and schedule content across multiple platforms utilizing Hootsuite
• Observe social media posts and comments and respond according to agency policy
• Develop social advertising strategies to drive both organic and paid/boosted growth and actions
• Design engaging graphics for social media, and other digital content using Adobe products
• Must have experience with filming, producing and editing video and photo content
• Repurpose blog content and brand graphics for digital channels to support agency programs and initiatives
• Conceptualize and shepherd brand identity, awareness and consistency across all departments of the organization
• Attend agency and other events to photograph and/or video activities and share to digital channels
• Understand and monitor digital marketing industry trends, technical advances and requirements to maximize the relevancy of all digital platforms
• Develop a comprehensive view of digital marketing effectiveness, using multiple data sources, analyzing and preparing reports to guide strategic decision-making.
• Create ads, emails and other marketing/communications within the FeathR platform
• Assist the Marketing and Communications team on projects, as needed

• Comply with all agency policies and procedures.
• Other duties as assigned.
• Requires occasional nights and weekends and periodic travel between program locations, including Buffalo, Rochester and surrounding areas.

MINIMUM QUALIFICATIONS:

• At least 6 years’ experience developing and implementing a digital marketing strategy
• A Bachelor of Arts, Bachelor of Science, or equivalent degree
• Extensive hands-on expertise across major platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
• Strong experience with paid social media, including campaign management and optimization
• Demonstrated experience with social media management platforms, preferably Hootsuite
• Strong understanding of social analytics tools (including Google, Meta and other platform analytics) to monitor user behavior, assess campaign efficacy and drive strategy
• Proficiency working within the Adobe Creative Cloud
• Experience working with Hootsuite and FeathR, or similar digital marketing platforms preferred
• Proficiency creating and editing video for social media
• Must possess a valid driver’s license
• Proven ability to communicate with tact, clarity, and accuracy.
• Excellent writing and proofreading skills

SUPERVISORY RESPONSIBILITIES:

• No supervisory responsibilities