Director - Ecommerce Marketing

About the Role:

Kensium is building a high-performance Strategic Services division to enable the next phase of our eCommerce growth. As part of this roadmap, we are hiring a Director - Ecommerce Marketing who can take ownership of all performance and organic marketing functions and help build a mature, execution-driven, outcomes-focused marketing engine. This role is ideal for someone who has hands-on experience across paid media, SEO, email marketing, content, and CRO — and is ready to lead these functions with confidence.

What Makes This Role Valuable:

• You’ll play a key role in shaping how Kensium delivers marketing across B2B and B2C commerce.
• You’ll bring structure, clarity, and consistency to fast-growing teams.
• You’ll work closely with leadership to operationalize strategy and strengthen delivery.
• You’ll have the opportunity to influence processes, elevate talent, and drive measurable impact across multiple channels.

Key Responsibilities:

1. Lead the eCommerce Marketing Pods:

• Directly manage SEO, Paid Media, Email Marketing, Content, and CRO teams.
• Own weekly planning, delivery reviews, campaign oversight, and performance governance.
• Improve quality of insights, reporting, campaign performance, and technical execution.
• Build and maintain SOPs, playbooks, frameworks, and internal workflows for consistent delivery.

2. Hands-On Execution Leadership:

• Guide teams on channel strategy across Google, Meta, LinkedIn, YouTube, programmatic, and more.
• Deeply understand SEO (including AI SEO trends & algorithm shifts) and guide technical & on-page work.
• Provide direction on email automation, lifecycle marketing, segmentation, and platforms like Klaviyo.
• Oversee content quality, user journey alignment, and search-driven content strategy.
• Support CRO initiatives across implementation projects and post-launch optimization cycles.

3. Client-Facing Leadership:

• Act as the primary marketing lead on key accounts.
• Conduct performance deep-dives, roadmap discussions, and quarterly business reviews.
• Build trust through clarity, communication, and strong command of eCommerce marketing.

4. Process, Quality & Operational Governance:

• Standardise delivery processes across all marketing pods.
• Improve efficiency, reduce delivery friction, and ensure clear ownership and accountability.
• Define metrics of success and enforce quality standards for reporting, audits, insights, and execution.

5. Cross-Functional Collaboration:

• Partner with Implementation, PMO, Creative, and relevant departments to ensure cohesive client experience.
• Align marketing plans with broader commerce strategy and platform expectations.

Required Experience & Skills:

Experience:

• 5–10+ years in eCommerce marketing, digital performance, SEO, or omnichannel growth roles.
• Prior experience leading multidisciplinary marketing teams (SEO, Paid, Content, Email).
• Strong understanding of both B2C and B2B commerce funnels.
• Experience working in agency environments and managing multiple client accounts.

Channel Expertise:

• Paid Media: Meta, Google Ads, Performance Max, LinkedIn Ads, YouTube.
• SEO: SEO experience with GA4 & Search Console.
• Email Marketing: Klaviyo, HubSpot - automation journeys & segmentation.
• Content Marketing: Search-aligned content, landing page frameworks, eCommerce copy.
• CRO: Funnel diagnostics and A/B testing fundamentals.

Personality Fit:

• Strong ownership mindset
• High autonomy — can take direction and execute without micromanagement.
• High EQ with strong communication and client-handling capabilities.
• Structured, analytical, and able to simplify complexity for teams and clients.

Leadership Skills:

• Able to coach SEO/Paid/Content teams and elevate their strategic thinking.
• Strong project governance mindset.
• Ability to run a disciplined delivery engine and set standards for quality

Submit your cover letter and resume to [email protected]