Director, Field Marketing EMEA

Position Overview:

The Director, Field Marketing – MEA/Mainland Europe is responsible for the coordination and execution of Diligent's marketing strategy across key Middle East markets, with a primary focus on the UAE and the Kingdom of Saudi Arabia (KSA).

This role will lead integrated, field-led marketing programs that:

• Support the launch and ongoing promotion of Diligent in the UAE, enabling localized deployment of Diligent products in line with data residency and regulatory requirements.
• Drive awareness and pipeline around opening a new office in KSA and the establishment of a private cloud data centre designed to support boards, executive teams, and entities across the region.

The Director will work closely with colleagues across Product Marketing, Digital Marketing, Marketing Operations, Sales Development, Account & Regional Sales Leadership, Customer Success, and Partner/Channel teams to build coordinated, optimized campaigns that are fully aligned to GTM priorities for the Middle East.

They will generate inbound demand and regional pipeline by optimizing:

• Diligent's presence across regional web properties and digital campaigns
• Events and executive programs in UAE, KSA, and priority GCC markets
• Content marketing, SEO, SEM, and ABM programs tailored to boards, governance leaders, public sector organizations, financial institutions, and large enterprises.

The Director will be hands-on in building and operating the infrastructure for leads, reporting, and analytics, using platforms such as Marketo and Salesforce to fuel innovative and effective marketing campaigns.
The Management aspect of this role will be to look after the team of 4 FTE (2 – DACH, 2 – FraBeLux), leading them in the transition from Field Marketing into Pipeline Marketing as the focus of the team shifts from creating pipeline to creating and driving pipeline through the sales funnel, utilising the Diligent Pod GTM model.

Key Responsibilities

• Run the MEA Pod GTM model aligning with Sales, BDR's, BU's to drive effective sales plays in region
• Build pipeline across new logos and expansion of existing accounts, including generating marketing-qualified leads, by building connected customer journeys through the buying cycle via multi-channel online and offline programs
• Lead the Mainland Europe Field Marketing team to help them drive activity through the Pod GTM model to build effective marketing plans to support pipeline and booking goals within regions.
• Optimize and nurture lead performance via marketing automation, lead nurturing and ABM processes
• Establish closed-loop analytics and work closely with Marketing, Sales and Customer Success teams to understand how our marketing activity drives conversions and delivers value to our clients.
• Lead campaign reporting to analyze performance and optimize as necessary
• Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., paid media performance, analyzing landing page and email best practices
• Work in partnership with our Digital team to build and track SEO and SEM campaigns, developing content and campaigns based on keyword research
• Track campaign ROI and influence the allocation of marketing spend based on past performance

Required Experience/Skills:

• Experience across digital marketing responsibilities (SEO, SEM, ABM strategies and best practices)
• Experience utilizing modern platforms across the MarTech stack including Marketing Automation (eg Marketo) and Salesforce.com
• Experience building ABM strategies and campaigns
• A team player who loves to collaborate with cross-functional and regional teams
• Excellent communication skills, both written and verbal
• Ability to analyse data and use as the basis to make data led decisions
• Exceptional project management skills
• 10+ years in managing managers experience required.