Director - Integrated Marketing Communications

Who we are?

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Job Summary

The Director - IMC, will oversee the development and execution of comprehensive integrated marketing strategies, ensuring alignment across channels, teams, and stakeholders. The role holder will lead the IMC team, drive collaboration with clients and brand principals, and champion campaigns that deliver measurable business outcomes. This role is pivotal in shaping GMG’s position as a leader in integrated marketing communications.

Accountabilities

Core Responsibilities:

Strategic Leadership:

• Develop and execute IMC strategies that align with client objectives and principal guidelines.
• Lead the conceptualization of high-impact campaigns that integrate digital, traditional, and experiential channels.
• Collaborate with senior leadership to define marketing goals, budgets, and KPIs.
• Ensure all campaigns align with GMG’s vision and deliver business value for clients.

Team Management:

• Lead, mentor, and develop a high-performing IMC team.
• Establish clear roles, responsibilities, and performance metrics for team members.
• Foster a culture of innovation, collaboration, and accountability within the IMC department.

Client & Principal Relations:

• Serve as a senior point of contact for key clients, ensuring their needs are met and expectations exceeded.
• Build and maintain strong relationships with brand principals, acting as a trusted partner and advisor.
• Drive alignment between local and global strategies, ensuring brand integrity and consistency.
• Present strategies, campaign results, and insights to C-suite stakeholders.

Campaign Development & Execution:

• Oversee the planning, execution, and optimization of integrated campaigns.
• Ensure seamless coordination between creative, media, and execution teams.
• Anticipate and address challenges, ensuring campaigns are delivered on time and within budget.

Performance Analysis:

• Define and track KPIs for all IMC campaigns, using data to inform strategic decisions.
• Prepare detailed post-campaign reports, providing actionable insights for future initiatives.
• Monitor industry trends and competitive activities to keep GMG ahead of the curve.

Job Requirements

• Bachelor’s degree in marketing, Communications, or Business Administration (master’s preferred).
• 10+ years of experience in marketing communications, with at least 5 years in a leadership role.
• Proven track record of managing multi-channel campaigns and large teams.
• Experience working with global brands and managing principal relationships.
• Excellent command of spoken and written English is essential. Any additional language is an asset (Arabic, French, Spanish, Portuguese and Hindi)
• Certification such as Professional Certified Marketer (PCM)/ Certified Digital Marketing Professional (CDMP)/ Integrated Marketing Communications Certification, are a nice-to-have.

Why Join GMG?

At GMG, we're dedicated to nurturing a vibrant, inclusive, and engaging work environment that promotes growth, innovation, and well-being. Join us in our mission to inspire victories that make the world better – for our team, our consumers, and our communities.

If you're seeking a challenging role where you can make a significant impact, we'd love to hear from you. Apply today to become a part of our journey.

What we offer?

• An opportunity to become part of diverse teams with international exposure
• Comprehensive family medical insurance
• Family residency sponsorship and flight allowances
• Up to 30% discount in our premium retail sports brand stores
• Up to 20% discount in our pharmacy chain