Director, Marketing - Kids Juice

At The Coca-Cola Company, we shape the future of our brands by combining global scale with local market insights. We’re seeking an experienced, future-focused Director of Marketing to lead our Kids Juice portfolio—someone with a deep passion for innovation, a sharp understanding of evolving consumer behavior, and a proven ability to inspire teams and stakeholders. You’ll craft forward-looking strategies that leverage data, cultural trends, and digital-first thinking to engage the next generation of consumers while building enduring brand equity.

We have the brand power, the resources, and the reach. You bring fresh ideas, agile thinking, and the executional excellence to turn strategies into category-winning results.

What You’ll Do for Us

• Lead Integrated Marketing Strategy: Develop innovative, multi-channel marketing plans that drive both short-term impact and long-term brand health, optimizing touchpoints across digital, experiential, in-store, and community engagement.

• Define Category Vision: Build a strong category strategy using data-driven insights from consumer trends, market analytics, and competitive benchmarking—ensuring profitable, sustainable growth and deeper brand relevance.

• Portfolio Management: Oversee established brands while identifying whitespace and growth opportunities. Drive innovation through new product concepts, flavor and package extensions, and purpose-driven brand storytelling.

• Understand the Consumer of Tomorrow: Deeply analyze the behaviors, values, and digital engagement patterns of our core consumer base, especially Gen Alpha and Gen Z parents, to design marketing programs that enhance brand imagery and strengthen emotional connections.

• Innovation & Pipeline Development: Collaborate across R&D, commercial, and design teams to bring differentiated products and packaging to market, using rapid prototyping and continual optimization.

• Trend & Culture Monitoring: Keep a pulse on cultural shifts, social listening insights, and emerging platforms to ensure our brand remains relevant, inclusive, and top-of-mind.

• Cross-Functional Collaboration: Partner with global/regional marketing, commercial teams, and operations to maximize synergy across markets while accelerating speed-to-market.

• Team Leadership: Mentor, coach, and build a high-performing marketing team. Foster a culture of creativity, agility, and data-informed decision-making.

• Digital & Emerging Media Focus: Integrate influencer partnerships, content marketing, paid social, and e-commerce strategies into the marketing plan to meet consumers wherever they are.

Qualifications & Requirements

• Bachelor’s degree in Business, Marketing, or Communications (Master’s degree preferred).

• 8–10+ years progressive experience in marketing, with at least 3–4 years leading brand management teams.

• Proven success in delivering strategic brand initiatives from concept through execution across multiple channels.

• Expertise with syndicated data sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) and consumer insight platforms.

• Strong proficiency in brand positioning, architecture, segmentation, and competitive analysis in both traditional and digital landscapes.

• Experience integrating digital-first campaigns, experiential activations, sustainability initiatives, and inclusive brand practices.

• Skilled at balancing creativity with analytical rigor to drive measurable results.

What We Can Offer You

• Challenging Work & Global Reach – You’ll navigate complex markets, lead disruptive innovation, and gain experience in a truly international career environment.

• Iconic Brand Stewardship – Play an instrumental role in evolving one of the world’s most trusted and recognized brands for the next generation.

• Access to World-Class Leaders – Collaborate with global marketing experts, cutting-edge creative minds, and thought leaders in emerging consumer engagement platforms.

• Impact & Purpose – Shape a kids’ beverage portfolio that delivers joy, health, and sustainability while making a lasting impact on communities.

If you’re a visionary leader who blends creativity with strategic discipline and thrives on building brands that resonate across cultures and generations, we want to hear from you.