Director of Communication

Daytona Beach, United States

Job Title: Director of Communications

Reporting Structure: Reports directly to the Associate Vice President of Alumni Affairs (AVPAA)

Division: Alumni Affairs

Job Summary

The Director of Communications for Bethune-Cookman University Alumni Affairs is responsible for developing effective messaging and communication strategies for our Direct Service Organization. This individual will create and oversee the creation of promotional and informative materials for distribution to B-CU alumni and stakeholders.

In addition to communications duties, this position carries administrative responsibilities, including coordinating calendars, scheduling, and event logistics in partnership with the Associate Vice President of Alumni Affairs. The Director will also manage a shared calendar of office staff and Alumni Affairs events throughout the academic year, ensuring efficient scheduling and execution of all alumni-related initiatives.

This is a full-time, 40-hour-per-week position and includes performing all additional tasks associated with this area as assigned by the AVPAA.

Duties/Responsibilities

Ensure that all communications are clear, concise, and consistent with the University's policies and branding.

Promote positive images of alumni through strategic communication efforts.

Respond to crisis situations and challenges pertaining to alumni affairs.

Conduct quality control for all alumni communications.

Manage alumni communications staff.

Work with and develop relationships with media outlets.

Create and maintain social media networks and submit articles for the B-CU website.

Create and maintain an alumni eNewsletter.

Coordinate administrative functions, including calendars, scheduling, and event logistics in partnership with the AVPAA.

Manage a shared calendar for office staff and all Alumni Affairs events throughout the year.

Create and maintain an alumni calendar of events.

Design and produce brochures, pamphlets, and promotional materials.

Purchase and design marketing items to promote positive branding.

Establish and manage an alumni hotline, universal email, and contact links.

Perform additional duties as assigned to support the mission of Alumni Affairs.

Required Skills/Abilities

Excellent verbal and written communication skills.

Ability to develop a consistent brand voice and maintain brand integrity.

Ability to create and drive multi-channel communication strategies.

Skilled in using Constant Contact and various social media platforms.

Experience managing a team of 10 or more staff.

Strong organizational skills to coordinate calendars, events, and logistics.

Ability to work both remotely and in person as needed.

Proficiency in Zoom, WebEx, Teams, and Google Meet.

Highly skilled in Microsoft Word, Excel, Publisher, OneNote, and PowerPoint.

Highly skilled in Google Docs, Forms, Slides, and Calendar.

Education and Experience

Minimum of 3 to 5 years of experience in communications or a related field.

Bachelor's degree in English, Communications, Journalism, or Public Relations.

Preferred Skills, Experience, and Education

Experience in higher education or alumni relations is a plus.

Event coordination or project management experience preferred.

Physical Requirements

Ability to perform standard office duties.

Occasional lifting of boxes or materials for events may be required.

Bethune-Cookman University does not discriminate based on race, color, national and ethnic origin, sex, retaliation, marital status, religion or disability, or any other applicable local, state, or federal regulation. Inquiries regarding provisions for persons with disabilities, equal employment opportunity, and Title IX matters should be directed to the Office of Human Resources at 386- 481-2049.

The University reserves the right to modify job descriptions at any time to improve operations and better meet institutional needs.

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