Director of E-Commerce

Key Responsibilities

• Lead and execute the regional e-commerce strategy across 42 hotels and 11,000 rooms in the IMEAT region.
• Develop and implement both B2C and B2B distribution strategies in alignment with global objectives.
• Drive online revenue performance and ensure annual targets are met or exceeded.
• Oversee and support hotel-level E-Commerce Directors to ensure consistency, best practices, and performance optimization.
• Manage direct and indirect online channels, including brand.com, ALL.com, loyalty platforms, OTAs, metasearch, and GDS.
• Collaborate with digital marketing and global brand teams to enhance visibility, traffic, and conversion.
• Audit and report on the deployment, results, and ROI of distribution initiatives.
• Develop commercial action plans to grow market share, profitability, and brand presence.
• Ensure rate parity, competitive positioning, and content excellence across all digital touchpoints.
• Coach, train, and empower hotel teams to enhance their online distribution and digital marketing capabilities.

Skills Set

• E-commerce strategy and revenue optimization
• Digital marketing and online distribution management
• Data analytics and business intelligence
• Multichannel conversion and traffic growth
• Leadership and team development
• CRM and loyalty program integration
• Project management and global stakeholder coordination