Director of Marketing

Location: Denver | Boulder | Remote

About The Role

We are seeking a highly experienced, motivated, and entrepreneurial Director of Marketing to help shape the next phase of Langston's growth. This is a hands-on, strategic leadership role for a marketer who is equally passionate about brand building, demand generation, and the evolving Consumer Insights landscape. You will define, architect, and execute the marketing strategy that drives brand awareness, customer acquisition, and sustained revenue growth.

As the owner of the Marketing function, you will oversee all aspects of go-to-market strategy, with a particular focus on demand generation through high-energy, self-directed execution and continuous learning. Working closely with the Director of Sales, you will position Langston's offerings to the right-fit customers who stand to benefit most from partnering with us.

Your mission is twofold: accelerate Langston's growth trajectory today while building the foundation for a best-in-class, insights-led B2B marketing function that can scale with the company. This includes leveraging our original research as a demand engine, sharpening and modernizing our narrative, refining our digital presence, and bringing rigor and consistency to how we show up in the market. You will become a true expert in Langston's offerings and competitive landscape, translating that knowledge into compelling messaging and high-quality marketing assets that drive measurable impact.

This remote role requires infrequent travel to conferences and team offsites. The Director of Marketing will report to one of two founding Partners at Langston.

The Director of Marketing role stretches across eight areas:

Your Experience & Qualifications

The ideal candidate will be a highly skilled B2B marketer who meets the following experiences & qualifications:

• 5+ years of experience in B2B marketing with a strong preference for marketing experience in the consumer insights research space
• Track record of successful demand generation in syndicated research, SaaS, or productized services
• Demonstrated success managing a CRM (e.g., Salesforce, HubSpot), including setup, opportunity tracking, reporting, and hygiene practices
• Proven ability to generate and nurture leads through both organic and outbound strategies
• Experience successfully producing thought leadership content, brand stories, and marketing assets in collaboration with subject matter experts
• Solid understanding of digital marketing tactics (SEO, email, social, web) and experience managing a corporate website
• Experience building sales enablement materials (e.g., case studies, one-pagers, tailored decks)
• Comfort analyzing performance data and adjusting strategy based on what's working
• Excellent writing, editing, and communication skills—with a keen sense of voice and audience
• High level of organization and self-sufficiency; you know how to prioritize and execute with limited resources
• A collaborative spirit and a desire to work closely with strategy, research, and business development teams

Langston's 5 Values

We're looking for someone who also values…

• Curiosity. Because ground-breaking insights come from people who ask questions.
• Creativity. Because innovative solutions come from out-of-the-box thinking.
• Actionability. Because the information we uncover must be used to drive action in the real world.
• Grit. Because the best way to grow as a colleague, professional, and person is through pushing through difficult moments.
• Kindness. Because treating clients, vendors, and colleagues with respect is the foundation of strong relationships, collaboration, and success.

Why Work At Langston

• Live Flexibly. We are a remote-friendly team, meaning you can live and work from anywhere.
• Learn & Grow. We joke that a year at Langston is like spending three years at business school. Why? We foster a culture of learning and mentorship - both on the job and off. From academic research articles to business books, Podcasts to conferences, learning is deep within Langston's DNA.
• Make an Impact. See your insights get turned into action and implemented in the real world. It's difficult to cruise the aisles of a grocery store, browse the internet, or walk through Times Square and NOT come across a brand Langston serves. Our work matters!
• Amazing Clients. Langston's client list includes some of the largest consumer-facing companies in the world, as well as quickly-growing startups. You'll have the chance to work with brands that you know (and likely admire) almost every day.
• Recharge. We all need to re-charge, and we don't believe in dictating how much time you should take off. That's why we have an open paid time off policy.
• Keep Well. Get a monthly stipend to spend on anything that makes you feel happy and healthy (like a massage, gym membership, acupuncture, etc.).

Benefits & Perks:

• Live and work from anywhere in the United States
• Traditional company-sponsored healthcare, dental, and vision insurance
• Life, AD&D, Short-term Disability, and Long-term Disability - all 100% paid by Langston
• 401(k) with company match and immediate vesting
• Monthly wellness benefit of $100
• Open Paid Time Off Policy
• Tuition reimbursement & career development
• Paid parental leave
• Compensation range: $135,000-$160,000 (based on experience) and discretionary bonus