Director of Marketing

About us

Smard Art is a fast-growing e-commerce company under TAAC Group that celebrates Black culture through bold, expressive art pieces. It retails millions of art pieces and accessories both locally and internationally via its e-commerce platform, making them accessible to a wide audience. Our portfolio spans art, home décor, apparel, and creative consumer products, supported by strong distribution partnerships across major global retail chains, including HomeGoods, HomeSense, Winners, and many others.

Role Summary

The Director of Marketing will be responsible for building and leading the organic marketing, brand activations, retention, and strategic partnerships functions. This role will drive customer acquisition, brand visibility, engagement, and customer lifetime value. The ideal candidate will be directly responsible for handling all tasks specifically for the Smard Art brand within the group.

Responsibilities

Strategy and Growth Leadership

• Develop and own the company’s organic growth strategy
• Build full-funnel organic marketing systems from awareness to conversion
• Lead data-backed performance strategies and continuous optimization
• Translate business goals into actionable growth initiatives

Brand and Visibility

• Scale brand visibility without paid dependency
• Lead brand activations across digital and physical touchpoints
• Build strong cultural positioning and brand narratives
• Ensure consistency and excellence across all brand communications

Content, Influencer, and Community Systems

• Build influencer and UGC frameworks
• Lead content creators and creative output
• Develop community growth engines and engagement systems
• Design partnerships and collaboration strategies that accelerate reach and credibility

Team Leadership and Execution

• Oversee and manage the social media and content teams
• Set clear performance expectations and execution standards
• Build scalable workflows and growth infrastructure
• Drive accountability and results across all organic channels

Data, Performance, and Optimization

• Track performance metrics and growth KPIs
• Build reporting systems and feedback loops
• Optimize campaigns using data, insights, and experimentation
• Continuously improve reach, engagement, and conversion performance

Qualification

• Proven experience leading organic growth or marketing strategy
• Strong background in content systems, social media growth, and community building
• Experience managing creative teams and digital marketers
• Deep understanding of organic acquisition, engagement, and retention systems
• Strong analytical and performance optimization mindset
• Ability to execute fast, iterate faster, and scale what works