Director of Marketing Operations

Job Overview
We are seeking an experienced and strategic Director of Marketing Operations to lead and optimize our marketing initiatives across multiple channels.

The ideal candidate will have a strong background in B2B marketing, e-commerce, and marketing automation tools, with the ability to manage cross-functional teams and oversee complex campaigns.

We are a well-established print and digital marketing/advertising company looking for a senior-level marketing leader to elevate our brand, sharpen our strategy, and drive meaningful growth.

This is not a maintenance role. We are seeking someone who brings energy, innovation, and initiative—a leader who actively introduces new ideas, modern techniques, and forward-thinking strategies, while respecting the foundation we’ve built.

Responsibilities

• Set and lead the overall marketing vision and strategy for the company, focusing on multichannel marketing including digital, print, social media, and advertising sales.
• Modernize and evolve our approach to print, digital, and integrated campaigns.
• Oversee SEO, social media marketing, email marketing, Google Analytics, Google AdWords, Facebook Advertising, and other digital marketing platforms to maximize reach and engagement.
• Manage content marketing initiatives including copywriting, product management, and creative development using Adobe Creative Suite and WordPress.
• Lead performance marketing efforts by analyzing campaign data to optimize ROI and improve conversion rates.
• Coordinate with sales teams to align marketing campaigns with sales objectives and support lead generation efforts through targeted advertising and product promotion.
• Implement marketing automation tools to streamline workflows and enhance campaign effectiveness.
• Conduct market research to identify industry trends, customer needs, and competitive positioning.
• Oversee budgeting for all marketing activities ensuring efficient allocation of resources across channels.
• Monitor key performance indicators using analytics tools such as Google Analytics to evaluate campaign success and inform future strategies.

Who We’re Looking For

• 10+ years of marketing experience, with significant time in senior leadership roles
• Background in marketing, advertising, or agency environments strongly preferred
• Experience across print, digital, and integrated marketing campaigns
• Proven track record of introducing new strategies, ideas, and innovations
• Strong business acumen with a focus on growth and ROI
• Confident decision-maker with the initiative to move ideas into action
• Excellent communication and leadership skills

Skills

• Proven expertise in SEO, digital marketing, content marketing, performance marketing, and multichannel strategies.
• Strong knowledge of social media platforms including Facebook Advertising and other paid media channels.
• Experience with Adobe Creative Suite (Photoshop, Illustrator), WordPress development, HTML coding basics, and print advertising.
• Familiarity with B2B marketing practices and e-commerce platforms.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) along with analytics platforms like Google Analytics.
• Excellent copywriting skills for creating compelling content tailored for various audiences.
• Ability to manage advertising sales campaigns effectively while maintaining a focus on ROI.
• Strong leadership skills with experience in product management, budgeting, research analysis, and team coordination. This role offers an exciting opportunity for a strategic thinker passionate about innovative marketing solutions to make a significant impact on our company's growth trajectory.

Job Type: Full-time

Pay: $50,000.00 - $100,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person