E-Commerce Manager

Job Summary
We are seeking a detail-oriented and innovative E-Commerce Manager to join our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing our online sales platforms, enhancing user experience, and driving traffic to our e-commerce site. This role requires a strong understanding of digital marketing strategies, SEO, and analytics to maximize conversion rates and improve overall performance.

Responsibilities

• Maintain Paris Supply's website and third-party platform listings, ensuring all content is up-to-date, accurate, and in compliance with federal, state, supplier and platform regulations.
• Collaborate with the executive team to create content for product descriptions, blog posts, and email marketing campaigns that resonate with target audiences.
• Develop and implement effective e-commerce strategies to drive online sales and enhance customer engagement.
• Utilize SEO tools to optimize website content for search engines, improving visibility and organic traffic.
• Conduct keyword research and apply best practices for conversion optimization across all product pages.
• Manage social media marketing campaigns, including Facebook Advertising, to promote products and increase brand awareness.
• Analyze website performance using Google Analytics and other analytics tools to identify trends and areas for improvement.
• Implement SEM strategies through Google Ads and Google Merchant Center to enhance paid search performance.
• Monitor and report on key performance metrics related to digital marketing efforts, making data-driven recommendations for future campaigns.

Requirements

• Bachelor's degree in digital marketing or related field of study.
• Proven 1+ years of e-commerce or digital marketing experience strongly preferred.
• Experience with creating and maintaining listings on popular e-commerce platforms including A+ content, variations, images, and video assets.
• Familiarity with inventory/shipping platform integration with e-commerce platforms.
• Proficiency with Microsoft Excel and Adobe PhotoShop/Illustrator.
• Experience in e-commerce management or digital marketing roles.
• Strong knowledge of SEO principles, conversion optimization techniques, and social media marketing strategies.
• Proficiency in HTML, CSS, JavaScript, SQL, and content management systems (CMS).
• Familiarity with email marketing platforms and marketing automation tools.
• Experience with performance marketing tactics and analytics tools such as Google Analytics.
• Strong organizational skills with attention to detail in managing multiple projects simultaneously.
• Ability to work collaboratively within a team environment while also being self-motivated. If you are passionate about e-commerce and have a keen eye for detail along with a creative mindset, we encourage you to apply for this exciting opportunity!

Job Type: Full-time

Base Pay: $60,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person