E-Commerce Manager

<Job Overview>
Ignite your passion for digital innovation as an E-Commerce Manager, leading the charge in creating dynamic online shopping experiences that captivate customers and drive business growth. In this energetic role, you’ll oversee all aspects of the e-commerce platform, develop impactful marketing strategies, and optimize digital channels to maximize sales and brand visibility. Your expertise will shape seamless user journeys, harness cutting-edge tools, and elevate our online presence to new heights. If you thrive in a fast-paced environment and are eager to make a measurable impact through innovative digital marketing, this is your opportunity to shine!

<Duties>

• Develop and execute comprehensive e-commerce strategies that enhance user engagement, increase conversions, and boost sales across all digital channels.
• Manage and optimize the company’s website using content management systems like WordPress, ensuring a user-friendly interface and compelling content.
• Utilize SEO tools and keyword research techniques to improve organic search rankings and drive targeted traffic to the platform.
• Implement conversion optimization tactics by analyzing customer behavior data with Google Analytics and Google AdWords to refine landing pages, product listings, and checkout processes.
• Lead social media marketing campaigns across platforms such as Facebook Advertising and other social media management tools to expand brand reach and foster customer loyalty.
• Design visually appealing graphics and promotional materials using Adobe Creative Suite (Photoshop, Illustrator) to support marketing initiatives.
• Manage paid advertising campaigns including SEM (Search Engine Marketing), Google Ads, and Facebook Advertising to generate high-quality leads and maximize ROI.
• Coordinate email marketing campaigns utilizing marketing automation tools to nurture leads, promote products, and increase repeat purchases.
• Conduct performance marketing analyses by tracking KPIs such as click-through rates, conversion rates, and sales metrics to inform ongoing strategy adjustments.
• Collaborate with cross-functional teams including content creators, graphic designers, developers (HTML, CSS, JavaScript), and sales teams to ensure cohesive branding and messaging across all channels.

<Skills>

• Proficiency with SEO tools, Google Analytics, Google AdWords (Google Ads), SEM strategies, and keyword research techniques.
• Strong knowledge of content creation, copywriting for digital channels, and content management systems like WordPress.
• Expertise in social media management platforms including Facebook Advertising for targeted campaigns.
• Skilled in Adobe Photoshop, Adobe Creative Suite (Illustrator), graphic design principles, HTML/CSS/JavaScript basics for website updates.
• Experience with email marketing platforms and marketing automation tools for campaign management.
• Ability to analyze data using analytics tools to optimize performance marketing efforts effectively.
• Familiarity with e-commerce platforms such as Shopify or Magento is a plus.
• Understanding of B2B marketing strategies within the digital landscape.
• Knowledge of SQL or other database query languages for advanced data analysis is advantageous. Join us as an E-Commerce Manager if you’re ready to lead innovative digital initiatives that transform online shopping experiences! Your expertise will power our growth while you develop professionally in a vibrant environment dedicated to excellence in digital marketing.

Pay: $59,139.09 - $71,221.27 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: In person