E-Commerce Manager

E-Commerce Executive (Shopify & Meta Ads)

Department

Marketing / E-Commerce

Location: DHA Phase 3

Job Summary

We are looking for a highly motivated and detail-oriented E-Commerce Executive to manage and grow our online sales channels. The ideal candidate should have hands-on experience with Shopify store management and Meta Ads (Facebook & Instagram) campaign execution. The role requires a strong understanding of digital marketing, e-commerce operations, and performance optimization to drive revenue growth and enhance customer experience.

Key ResponsibilitiesE-Commerce Operations

• Manage and maintain the Shopify website, including product listings, collections, pricing, promotions, and inventory updates.
• Ensure accurate product information, images, and descriptions are uploaded and regularly updated.
• Monitor website performance and user experience to improve conversion rates.
• Coordinate with logistics and customer service teams to ensure smooth order processing and fulfillment.
• Handle website content updates and promotional campaigns.

Meta Advertising

• Plan, create, launch, and optimize Facebook and Instagram advertising campaigns.
• Manage ad budgets and monitor campaign performance to maximize ROI and ROAS.
• Conduct audience research, retargeting campaigns, and lookalike audience creation.
• Perform A/B testing on ad creatives, copy, and targeting strategies.
• Analyze campaign metrics and prepare performance reports with actionable insights.

Analytics & Reporting

• Track and analyze website traffic, sales performance, and customer behavior.
• Monitor key performance indicators (KPIs) including conversion rate, ROAS, CAC, and customer retention.
• Generate weekly and monthly performance reports.
• Identify opportunities for growth and recommend strategies to increase online sales.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field.
• 2–4 years of experience in e-commerce management and digital marketing.
• Proven experience managing Shopify stores.
• Strong hands-on experience with Meta Ads Manager (Facebook & Instagram Ads).
• Knowledge of Google Analytics, Google Tag Manager, and basic SEO principles.
• Understanding of e-commerce best practices and online customer journeys.

Skills Required

• Shopify Store Management
• Meta Ads Campaign Management
• Digital Marketing & Performance Marketing
• Data Analysis & Reporting
• Conversion Rate Optimization (CRO)
• Excellent Communication & Coordination Skills
• Problem-Solving and Attention to Detail

Key Performance Indicators (KPIs)

• Online Sales Revenue Growth
• Return on Ad Spend (ROAS)
• Website Conversion Rate
• Customer Acquisition Cost (CAC)
• Traffic Growth and Customer Retention
• Campaign Performance and Lead Generation

Compensation & Benefits

• Market-competitive salary
• Performance-based incentives
• Professional development opportunities
• Health and other company benefits as per policy

Work Location: In person