E-Commerce Marketing Specialist

Are you a rising digital marketing star ready to dive into the fast-moving world of eCommerce? Join our team as an E-commerce Marketing Specialist supporting multiple wellness brands selling supplements and natural products online. This role blends hands-on operations, creative content production, and campaign optimization—giving you a front-row seat to the latest trends in digital commerce.
From running loyalty campaigns across brands to building Reels and Shorts from scratch, you’ll work across channels, tools, and teams to bring ideas to life—and see the results in real time. You’ll gain exposure to AI-driven tools, shoppable content, creator economy tactics, and omnichannel strategy, all while sharpening your core marketing skills.
This is an ideal opportunity for someone with drive, curiosity, and a hunger to grow into a full-stack eCommerce marketer.

Responsibilities:

• Manage day-to-day site operations across multiple brands—updating thumbnails, product copy, meta descriptions, promotional banners, and more.
• Support the execution and content delivery of Loyalty Programs for multiple wellness brands.
• Develop short-form video content for Reels, TikToks, and Shorts—from concept to final cut.
• Write engaging captions, schedule posts, and help run social media calendars across platforms.
• Create and submit creative briefs and requests for the design and dev teams to bring campaigns to life.
• Research and apply SEO best practices for content across landing pages and product listings.
• Analyze content performance metrics to refine strategy and improve reach, engagement, and conversions.
• Stay informed on eCommerce and digital trends—AI new tools, content creators/influencers, and propose ideas to test and implement.
• Contribute to a high-growth marketing team with fresh ideas, fast execution, and a collaborative mindset.
• Additional Duties as assigned

Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field (preferred).
• 2–3 years of hands-on marketing experience—eCommerce industry background strongly preferred.
• Working knowledge of Shopify platforms and apps, including experience with storefront updates and integrations.
• Familiarity with loyalty program management, including maintaining and optimizing program performance across brands.
• Ability to analyze campaign and website data and generate recommendations based on insights.
• Experience using project management tools (e.g., Asana, Trello, Monday.com) to manage campaigns and content workflows.
• Strong content creation skills, particularly in short-form video and social-first formats; able to manage multiple projects from concept to execution.
• Proficient in creative tools like Canva, CapCut, Adobe Creative Suite, or similar.
• Familiarity with setting up and managing Meta (Facebook/Instagram) and TikTok ad campaigns, as well as scheduling tools like Later, Buffer, or comparable platforms.
• Excellent multitasking and prioritization skills; able to manage multiple deadlines with attention to detail in a high-volume environment.
• Practical experience using AI tools (e.g., ChatGPT, Gemini) to enhance copywriting, streamline workflows, and optimize marketing assets.
• Strong oral and written communication skills, with proficiency in presenting creative ideas and performance results.
• Thrives in a fast-paced, performance-driven environment with evolving priorities.
• A proactive self-starter with a collaborative mindset, creative problem-solving abilities, and a passion for continuous learning and marketing innovation.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).

We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!
Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 7 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.

We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Piping Rock Health Products, INC. is an Equal Opportunity Employer.