E-Commerce Sales Specialist

J ob Overview

The E-Commerce Sales Specialist is responsible for managing and driving online sales of used cars through various digital platforms and requires a tech-savvy individual with a strong understanding of e-commerce, online marketing, and sales strategies. This job is responsible for optimising the online customer experience, developing, and implementing sales initiatives, and ensuring the highest level of customer satisfaction.

Key Responsibilities

• Oversee and manage all aspects of online used car sales, from listing vehicles to closing sales.
• Develop and implement strategies to increase online sales and meet or exceed sales targets.
• Monitor online sales performance, analysing data to identify trends and areas for improvement.
• Maintain and optimise the e-commerce website and other online sales platforms to ensure a userfriendly and efficient customer experience.
• Collaborate with IT and web development teams to implement website enhancements and troubleshoot any issues.
• Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and social media, to drive traffic and increase online sales.
• Create and manage high-quality content, including vehicle descriptions, images, and videos, to attract and engage potential buyers.
• Provide exceptional customer service throughout the online sales process, from initial inquiries to post-sale follow-ups.
• Address and resolve customer inquiries and concerns promptly and professionally, ensuring a positive customer experience.
• Collaborate with the inventory management team to ensure accurate and up-to-date listings of available used vehicles.
• Implement effective pricing strategies to remain competitive in the online market while achieving profitability.
• Continuously evaluate and improve the online sales process to enhance efficiency and customer satisfaction.
• Implement best practices and innovative solutions to streamline the online car-buying experience.
• Stay updated on market trends, competitor activities, and customer preferences to adjust sales strategies accordingly.
• Analyse market data and customer insights to make informed decisions and develop targeted sales initiatives.
• Generate regular reports on key performance indicators (KPIs) such as website traffic, conversion rates, sales volume, and customer satisfaction.
• Present findings and recommendations to senior management to guide strategic decision-making.
• Ensure all online sales activities comply with relevant legal and regulatory requirements. • Maintain accurate records and documentation for all transactions to ensure transparency and accountability.
• Work closely with other departments, including sales, marketing, and finance, to ensure seamless operations and customer satisfaction.
• Represent the online sales function in cross-functional meetings and initiatives.
• Uphold company values throughout business practices and utilise sound judgment in decision making.
• Any other additional duties as may be required by management based on needs of the business

Requirements

• Minimum of 3-5 years of experience in e-commerce sales, preferably in the automotive industry.
• Proven track record of achieving sales targets.
• Bachelor’s degree in Business Administration, Marketing, E-Commerce, or a related field is preferred.
• Strong understanding of e-commerce platforms, digital marketing, and online sales strategies.
• Excellent communication, customer service, and interpersonal skills.
• Ability to analyse data, develop strategic plans, and make data-driven decisions.
• Proficiency in using e-commerce tools, CRM software, and other relevant technology