E-commerce Specialist

Here’s a job description for an E-Commerce Manager role:

Job Overview:
The E-Commerce Manager will be responsible for overseeing and managing the online store's day-to-day operations, strategy, and performance. This includes driving sales growth, managing digital marketing strategies, enhancing customer experience, optimizing product listings, and ensuring smooth operations for e-commerce platforms. The ideal candidate should have a strong understanding of e-commerce platforms, digital marketing, and data analysis to support business objectives.

Key Responsibilities:

• E-Commerce Strategy and Planning:
• Develop and implement a comprehensive e-commerce strategy to drive online sales and improve profitability.
• Set and achieve sales targets, ensuring alignment with company goals.
• Identify and evaluate new e-commerce opportunities and market trends to expand the business.
• Website and Online Store Management:
• Oversee the management and optimization of the company's e-commerce website or platform (e.g., Shopify, Magento, WooCommerce).
• Ensure a seamless user experience (UX) across all devices, from desktop to mobile.
• Coordinate with IT, design, and development teams to implement site changes, troubleshoot issues, and ensure functionality.
• Product Listing and Catalog Management:
• Ensure that all products are accurately listed with compelling descriptions, images, and pricing.
• Manage product inventory and track product performance (stock levels, pricing, etc.).
• Update product listings regularly, ensuring all information is up-to-date.
• Digital Marketing and SEO:
• Plan and execute digital marketing campaigns, including paid advertising (Google Ads, Facebook Ads), email marketing, and social media promotions.
• Develop SEO strategies to increase organic traffic and improve search engine rankings.
• Analyze digital marketing campaign performance and adjust strategies for better ROI.
• Customer Experience and Engagement:
• Ensure a smooth and positive customer experience from browsing to checkout and delivery.
• Respond to customer inquiries and complaints in a timely manner, ensuring high customer satisfaction.
• Implement and manage customer retention programs like loyalty rewards or email campaigns.
• Analytics and Reporting:
• Monitor key performance indicators (KPIs) such as conversion rates, traffic, average order value (AOV), cart abandonment, etc.
• Use tools like Google Analytics, Shopify Analytics, or other e-commerce platforms to track website and sales performance.
• Prepare regular reports for upper management to highlight sales trends, areas for improvement, and future opportunities.
• Team Management and Collaboration:
• Manage the e-commerce team, including product content, customer service, and other relevant departments.
• Collaborate with other departments (e.g., logistics, IT, marketing) to ensure smooth order fulfillment and operational efficiency.
• Stay informed about the latest e-commerce trends, tools, and best practices to keep the company ahead of the competition.

Skills and Qualifications:

• Educational Qualification: Bachelor’s degree in Business Administration, Marketing, Digital Marketing, or related fields.
• Experience: Minimum of [2-4] years of experience in e-commerce management or a related role.
• Technical Skills:
• Proficient in using e-commerce platforms (Shopify, Magento, WooCommerce, etc.).
• Knowledge of SEO, SEM, and digital marketing tools (Google Ads, Facebook Ads, email marketing platforms).
• Familiarity with web analytics tools (Google Analytics, etc.).
• Experience with inventory management and order fulfillment systems.
• Analytical Skills: Strong ability to analyze sales data and translate it into actionable insights to improve performance.
• Communication Skills: Ability to effectively communicate and collaborate with cross-functional teams.
• Problem-Solving: Strong problem-solving skills with the ability to troubleshoot and resolve e-commerce-related issues quickly.

Key Competencies:

• E-Commerce Strategy Development
• Digital Marketing & SEO
• Customer Relationship Management
• Analytical Thinking & Data Interpretation
• Product Catalog Management
• Team Management & Leadership

Working Conditions:

• Full-time position

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Life insurance
• Paid sick time
• Provident Fund

Work Location: In person