Earned Influence & Brand PR Transformation Manager

The Earned Influence & Brand PR Transformation Manager will spearhead an ambitious 18–24 month transformation of Mars’ earned-first PR, social media, and influencer capabilities. This role focuses on driving growth and innovation across Global Emerging Markets and Europe & Central Eurasia, ensuring Mars’ communications are integrated, impactful, and aligned with evolving market dynamics.

What are we looking for?

• Proven experience in Marketing and/or Marketing Communications, with proven expertise in PR and earned media.
• Demonstrated ability to work across diverse geographies, ideally with exposure to emerging markets.
• Experience leading or contributing to transformation programs (agency, organizational, or functional) at global or regional level.
• Strong understanding of brand storytelling, cultural insights, and evolving media ecosystems.
• Cross-functional collaboration experience with Marketing, Creative, and Insights teams.

What will be your key responsibilities?

• Support markets as they shift to a new Brand PR agency partner, establishing a unified operating model and clear performance expectations.
• Partner with Corporate Affairs and Marketing in key markets to embed an earned-first approach across Paid, Earned, Shared, and Owned media.
• Partner with Brand PR leads in Segments to identify scoping priorities for 2026 and work with Commercial to ensure inputs are accounted for.
• Implement new cross-functional processes. Work with the Core Transformation Team and regional stakeholders to codify planning, execution, budgeting, scoping, and agile activation approaches.
• Support the deployment of a new global framework to measure PR and earned media impact across both reputation and brand growth outcomes.
• Drive the change communications needed for adoption across the function.
• Identify capability gaps and provide recommendations on upskilling and resourcing needs.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.